“It’s really important for us to be able to cater to the Gen Z audience—[as a] partner of WSC…it’s really easy for us to be able to produce a lot of content in vertical format which lets us quickly automate and deliver that content, so that’s been really really helpful,” Rikashni Rangasamy, Senior Manager of Digital, Supersport
Overview
In August, 2023, four female leaders in sports industry got together to discuss the viewership and coverage surrounding women’s sports. Moderated by Sarah Butler of Sports Business Connected, the webinar features insights from Ranit Weiss, Head of Marketing, WSC Sports, Alice Mascia, CEO, DAZN, Rikashni Rangasamy, Senior Manager of Digital, Supersport, and Roisin McKeniry Head of Technology Timeline TV/BT Sports.
The panel looked into a research study commissioned by WSC Sports, which asked 14,000 sports fans to describe how they plan to watch the 2023 Women’s World Cup. An elaboration on the key findings of this research can be found here.
Key Themes:
- Digital Platforms: Learn how new platforms are empowering women’s sports by allowing teams, leagues, and players to reach wider audiences and capture the attention of new fans.
- Leveraging Social Media and Digital Marketing: Hear how social media and digital marketing strategies are amplifying the voices of female athletes and teams, creating authentic connections with fans.
- Overcoming Challenges in Digital Sports Media: Learn about initiatives that promote inclusivity, challenge biases, and ensure fair representation in digital media coverage.
- Encouraging Diversity and Inclusion: Discover the ways that innovation is becoming a catalyst in achieving diversity and inclusion in women’s sports, providing opportunities for athletes from diverse backgrounds.
