Representatives from Canal+ and WSC Sports on stage at the Vivatech Convention.

VivaTech Paris: How Canal+ is Using AI to Revolutionize the Sports Broadcast Experience

The VivaTech Paris, Future of Sport conference, which took place in June 2023, saw over 150,000 visitors from 174 countries and played host to thousands of startups, investors, sports organizations, and tech companies. During this conference Damien Delautier, Chief Product Officer at Canal+, presented alongside Itai Epstein, Director of Business Development and Head of EMEA & China at WSC Sports.

Highlighting their work together, Damien showcased how Canal+ is using WSC Sports’ AI platform to transform the way they create a variety of highlights for multiple sports, such as F1, football, golf, and rugby. These highlights can include full match replays, highlights by team and by player, and highlights from archived footage, to give a few examples. Damien emphasized how easy it is to distribute this automatically generated content to their entire digital ecosystem—including social media networks, Web Stories for Google Search, the myCANAL mobile app and more.

Watch the full session below, to learn more about how Canal+ is using the WSC Sports platform.

Damien highlighted the significant progress made by Canal+ in three crucial areas: automating video production, enhancing fan experiences, and exploring new revenue opportunities. The AI-driven technology allows Canal+ to automatically capture every exciting play as it unfolds in real time, and enables the distribution of that content to multiple platforms, in the designated technical format required by each one.

“Using [the WSC Sports platform] has removed a lot of operational headaches because we don’t need to wonder how we will produce the video and how we will be able to publish them. We just tell the UI what we want and it’s done automatically. It’s pretty amazing,” – Damien Delautier, Chief Product Officer, Canal+ Group.

WSC Sports Co-Founder and CBDO was also at VivaTech Paris and participated in a panel looking at how new platforms engage with their fans. Learn more about that discussion here.