We’re very pleased to announce that we have won the Best Technology for Communications and Storytelling award along with DAZN at the 2022 Sports Technology Awards in London.
We had an amazing night last night at the @SportTechGroup‘s Sport Technology Awards!
We’re delighted that our joint entry with @dazngroup won the award for our 𝗪𝗦𝗖 𝗦𝘁𝗼𝗿𝗶𝗲𝘀 solution. 🏆
— WSC Sports (@WSC_Sports) May 13, 2022
In early 2021 we developed ‘WSC Stories’, an end-to-end storytelling solution that automatically creates highlights in real-time as web stories that appear on Google OneBox, one of the most valuable pieces of Internet real estate. Because WSC Stories are on Google, rights holders’ content is more discoverable and accessible than ever before.
Developed with OTT providers in mind, WSC Stories are continuously updated as a match progresses, bringing fans directly into the match drama with a distinct call-to-action for fans, whether that be an app download, signup to watch the game or other paid opportunities.
What an achievement. Last night, DAZN and @WSC_Sports won the Best Technology for Communications and Storytelling category at the @SportTechGroup Awards, for the teams’ work creating real-time highlights on Google Web Stories. Congratulations to all!
— DAZN (@dazngroup) May 13, 2022
Leading OTT platform DAZN has been successfully leveraging WSC Stories to storytell and engage with football fans with up to the minute highlights, while also utilising new monetization opportunities for its content and driving traffic to their owned and operated platforms.
“This collaboration between DAZN and WSC Sports appears to be an important stepping stone in real-time short storytelling combined with an increase in SEO, as well as creatively solving the problem of human content editing. Driving value back to the rights holder, along with giving more value to broadcasters and fans, is very smart.” – STA Judging Panel
Congratulations to all the winners of this year’s awards!
🏆 A HUGE congratulations to all The 2022 Sports Technology Awards winners – what a list! 🏆
— The STA Group (@SportTechGroup) May 12, 2022