French TV media Group TF1, has selected WSC Sports and its AI-driven technology to power its automated and real-time sports content requirements by launching the Top Chrono feature on MYTF1, its streaming platform.
MYTF1 will use WSC Sports’ cutting-edge technology to offer innovative, on-demand content around the main sporting competitions broadcast on its channels, such as the upcoming Men’s Rugby World Cup 2023 and as part of the broadcast of other upcoming sporting competition.
In addition, TF1 will utilize the technology across its archive rights for French football and rugby, enabling thousands of iconic sporting moments to be brought to life at the touch of a button.
With a focus on content specifically for distribution across TF1’s streaming platform, MYTF1, and its social media channels, the multi-year agreement will see TF1 utilize WSC Sports’ full suite of AI-driven tools to maximize its content production capabilities and enable all formats of video to be shared with sports fans in real-time.
“WSC Sports is delighted to partner with TF1, an iconic media brand in France and one recognised around the world. TF1 is committed to ensuring its viewers and followers are super-served with more content than ever before, and recognises that WSC Sports’ AI-driven technology will help them achieve these aims,” said WSC Sports Chief Business Development Officer and Co-Founder, Aviv Arnon.“This partnership further establishes our presence in France and we have clear ambitions to grow our portfolio in the country, one of the key media markets in the world,” Arnon added.
Claire Basini, Deputy General Manager in charge of B2C activities at TF1 Group, commented: “Our partnership with WSC Sports is in line with the TF1 group’s digital acceleration strategy. Our goal is to provide our audiences with increasingly innovative premium content, focusing on real time and incredible operational efficiency to offer them a unique, high value-added experience. This not only helps extend the reach of our content but drives greater engagement and an enhancing user experience across MYTF1, and our social media channels.”
“In addition to the unlimited content creation, production and customization capabilities, which enable us to match the right piece of content, to the right audience, at the right time and place – WSC Sports will provide huge value to our partners, providing more visibility,” Basini added.
TF1 joins a roster of over 350 leagues and broadcasters across the globe – including the NBA, ESPN, YouTubeTV, Bundesliga, LaLiga, Serie A, and DAZN – who have partnered with WSC Sports.