Sky Sports - WSC Sports

WSC Sports to Scale Premium Content Distribution for Sky Deutschland

WSC Sports has today confirmed a multi-year partnership with Sky Deutschland, that will see the media company deploy WSC Sports’ AI-driven technology across a host of premium sports properties.

The collaboration between the global leader in AI-powered sports content and one of the leading entertainment providers in Germany, aims to redefine the way German sports fans engage with Sky Deutschland’s comprehensive coverage of the Bundesliga and 2. Bundesliga, English Premier League, and Formula 1.

Sky Deutschland will utilize WSC Sports’ cutting-edge AI-driven technology to create real-time short-form digital video across its OTT, web, and wide-reaching social media accounts. In addition, Sky Deutschland will leverage the WSC Sports platform to generate and distribute broadcast quality long-form content for its linear channels.

Sky Deutschland will also unlock a new experience for fans of the English Premier League through WSC Sports’ end-to-end storytelling solution that automatically creates real-time highlights that appear in Google’s prime search location, OneBox.

All the latest action, as it happens, will now be more discoverable and accessible than ever before, substantially increasing the reach of Sky’s content, helping to drive more people to their owned and operated channels, and providing additional advertising opportunities for brands.

“This is a hugely important partnership for WSC Sports. Sky is known for broadcasting excellence and innovation so it is gratifying that they see the value our technology brings and how it can complement and amplify their award-winning sports content,” said WSC Sports Chief Business Development Officer and Co-Founder, Aviv Arnon.

“The scale of this partnership is a testament to the advanced capabilities of our platform that enables us to support longer-form content with the same speed and accuracy as short-form social videos,” Arnon added.

“At Sky Deutschland we are committed to delivering more moments that matter to our viewers, wherever and whenever they choose to consume them, across our portfolio of platforms and channels. WSC Sports’ AI-driven technology will help us share even more of our award-winning programming and premium content with our audiences and, through their innovative storytelling solution, enable us to reach out to far more German sports fans than before,” said Alessandro Reitano, Senior Vice President Sports Production at Sky Deutschland.

Sky Deutschland joins a roster of over 400 leagues, teams and broadcasters across the globe – such as the NBA, ESPN, YouTubeTV, Bundesliga, LaLiga, Serie A, and DAZN – who employ WSC Sports’ award-winning AI-powered technology.

The deal with Sky marks WSC Sports third major broadcaster agreement in the German market this year, with the company having announced partnerships with Deutsche Telekom and Dyn Media, respectively.