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Product Marketing Manager

Israel | Marketing

WSC Sports develops an AI-based automation solution for real-time sports content creation and distribution and is the fastest-growing sports-tech company in the world.

Why WSC Sports:

You’ll work in an awesome environment alongside some of the most innovative people around, using cutting-edge technologies and tools (video editing, AI, data, etc.), and have the opportunity to directly influence the products and tools used by our clients who include sports giants such as the NBA, Bundesliga, FIBA, ESPN and more. And that’s just the beginning of what WSC Sports has to offer!

As a Product Marketing Manager at WSC Sports, you will play a key role in defining, positioning, and communicating products and features through various outlets and platforms. Success in the role requires strong tech orientation, strategic thinking, a proactive attitude, good organizational skills, and the ability to deliver complex projects on time. You will essentially be the product expert within the Marketing team and the owner of marketing assets related to the product. You will be working very closely with multiple teams, including Product, Marketing, Customer Success, Business Development, and R&D. 

What you’ll do:

  • Be the owner and focal point for all marketing aspects of the product
  • Define product positioning and messaging
  • Lead the launch of new products and features, working closely with multiple teams to ensure launches are successful
  • Research the market and competition to build competitive intelligence
  • Develop a deep understanding of the users and how they use our products to inform and influence decisions regarding products and positioning
  • Communicate our products’ value proposition via marketing materials, including internal and external communications, sales collateral, newsletters, maintaining the resource center, and more.

What you’ll need:

  • At least 2-3 years of work experience as a Product Marketing Manager 
  • Experience working in a B2B SaaS company
  • Passion for innovative technologies and the ability to explain complex products with simplicity
  • English at a mother tongue level
  • Strong written and verbal communication skills
  • Collaborative mindset and excellent people skills to lead cross-organization projects
  • Well versed in Digital Marketing, including social media, marketing automation, and nurturing techniques-advantage

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