League to utilize next-gen AI cloud platform for rapid, custom-creation and distribution of Pac-12 highlights across football and men’s and women’s basketball
The Pac-12 Conference and WSC Sports jointly announced today that the league has teamed up with WSC Sports, the global leader in AI sports video technology, to bring automated video highlights in real-time directly to fans via its social media channels, Pac-12.com and the Pac-12 Now app, among other platforms. The collaboration, having already begun with a pilot project during the 2021 football season, provides the Conference and Pac-12 Networks with tools to better serve fans of Pac-12 universities and student-athletes.
WSC Sports’ AI platform auto-detects, indexes and tags each play from a Pac-12 game in real-time and automatically creates and distributes highlights across various platforms. The use of this AI technology enables the Pac-12 to deliver more content to fans, faster than ever before. The Pac-12 is currently utilizing WSC Sports to scale up the production of highlights content for its football and men’s and women’s basketball game broadcasts.
In addition to creating innovative new fan experiences through content, WSC Sports’ tools will enable the Pac-12 to further capitalize on the value of the league’s media rights across football and basketball. The new highlights and content stemming from this collaboration also will be accessible by student-athletes for NIL (name, image & likeness) opportunities through the Pac-12’s NIL Licensing Program. In a pilot test between the Pac-12 and WSC Sports on the league’s Facebook page during the 2021 football season, the conference saw a 46% increase in minutes viewed of video highlights and a 131% increase in people reached.
“We are really excited to be teaming up with the Pac-12 on this project. This is an exciting time for college athletics, athletes and programs, and through our work with the Pac-12 the conference will be able to deliver more compelling content for fans through their favorite channels faster than ever before,” said Joe DaCosta, North America Business Development, WSC Sports.
“Pac-12 student-athletes regularly achieve greatness on the field and on the court. With WSC Sports, we’re taking our highlights game to the next level by sharing more moments across more platforms at faster speeds than ever before.” – Josh Ishoo, senior director of public relations and digital & social media for the Pac-12 added.
In addition to the Pac-12, WSC Sports also works with other college conferences including the ACC through a relationship with Stadium Sports. The college space is a priority market for WSC Sports in 2022 representing an exciting opportunity to work with universities and athletics programs directly and revolutionize the way teams create, distribute and monetize sports content and engage with fans and alumni.