Conference USA announced it has become the first Group of Five conference to adopt a partnership with WSC Sports for the 2022 football season to enhance the league’s social and digital presence.
The automated WSC Sports AI platform provides immediate access to highlights from the league’s games, and generates highlights of individual plays, quarter, halftime, full-game, as well as individual player cuts and more. This footage is then seamlessly distributed across C-USA social and digital platforms in real-time.
“Conference USA’s partnership with WSC Sports empowers the conference and its institutions to sustainably increase our reach across our digital and social channels”, C-USA Assistant Commissioner for Video Services and Technology Chris Grey said. “WSC Sports’ automated technology allows us to deliver tailor-made video content to scale, moments after it happens live. The ability to deliver our most engaging content to our audience on a variety of digital platforms is paramount in today’s competitive media landscape”.
Conference USA joins the Pac-12 and other major conferences within the collegiate athletic space, aligning itself as early adopters of the cutting-edge platform.
“WSC Sports is happy to help C-USA as it grows its content presence. The conference is also setting up member schools and student-athletes for success. Schools can opt in for football providing instant scaling of content on O&O social platforms. The infrastructure helps student-athletes by supporting more NIL activity” said Joe DaCosta, business development executive at WSC Sports.
“As schools scale and index content with WSC Sports, they can send highlights in real-time to athletes. More content will help grow student-athletes’ personal brands. The result is more followers and engagement that can lead to endorsements. Increased exposure of student-athletes continues a cycle also benefiting schools and the conference”.