The NBA is happy to reap the benefits online. During this year’s NBA Finals, the league says it saw 336 million video views on NBA.com and the NBA mobile app, as well as 98 million views on Facebook. Those numbers are growing, and the league sees a massive opportunity in creating more content for fans looking for highlights from not just superstars like Curry, but from any player in any game. To accomplish that, the league is collaborating with Israeli company WSC Sports to do what human curation can’t. The tech is called AVGEN, and starting today it’ll allow NBA teams to automatically create highlights in near-real time.