How The NBA Became The World’s Most Tech-Savvy Sports League
09/06/2017
Fast Company
The NBA had struck gold, and began to utilize the system for its own teams. As a league with a global fan base, it has countless social channels, apps, and websites, all of which have their own owners inside the league offices and around the world. Now, Carney says, each of those people could tell the NBA what they wanted to feature in order to best serve their audiences, and WSC’s tools would be able to generate that content almost in real time after each night’s games.
