DFL on the New Bundesliga Season, Broadcast Innovations and the Evolution of Fan Engagement

“We believe that personalisation and localisation are major drivers of innovation. Also, artificial intelligence (AI). We offer automated highlight clips via WSC Sports, the Israeli start up, where minutes after the match day or the game or the conference, you can get [for instance] a cut of all actions of all Japanese players sent out automatically with on-air graphics to the Japanese broadcasters. – Andreas Heyden, Executive VP for Digital Innovations, DFL