One example of a company using bots in an innovative way is WSC Sports Technologies. Their bot-based platform analyzes sports broadcasts in real time, identifies every component in a game, and generates customized highlights based on any element. The value proposition could require a bunch of deep A.I. or machine learning integration in order to work, but it’s actually based on allowing the tracking and rule-based outputs that are desirable for the NBA. It’s processing this as a data transaction, not A.I.