UNIVERSITY OF
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From Field to Feed: Pitt’s Real-Time Video Revolution
Summary
The University of Pittsburgh Athletics Department uses WSC Sports’ AI video technology to automatically create game highlights from the Panthers football team and also the men’s and women’s basketball teams.
Over the course of each school year, WSC Sports has helped Pitt leverage its media rights to the fullest, delivering an unrivaled fan experience across their digital channels.
In just their first season using WSC Sports’ automation content platform, they were able to create and distribute thousands of game highlights, resulting in hundreds of thousands of views on social media and millions of video impressions.
Here’s how the team at Pitt made it happen.
KEY RESULTS
- 1000+ videos created & published
- Millions of impressions and views on social media
These are the results from the 2022-23 NCAA men’s football season, as well as the Panthers’ men’s and women’s basketball teams.
The Challenge
Pitt constantly seeks to provide the best possible gameday experience for its passionate fan base across multiple digital platforms. Pitt’s digital team faced two challenges:
Being First to Publish
Pitt understood the value of being the first to share their in-game action and that if they timed it right, they might go viral on social media. So making the most of their limited media rights, which affects when they can publish footage, was crucial to the team.
Innovating Their Workflow
With so many eager fans and players to serve game highlights to, Pitt needed a solution that would help them easily create lots of content and very quickly.
Watch the video below…
The Solution
Embracing AI
Embracing the latest in AI video technology was the only logical step for Pitt. By utilizing the WSC Sports platform to automatically generate and distribute game highlights, Pitt was able to easily and quickly create video content at scale to be shared with fans and players.
Takeaways
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A Streamlined Workflow
The Pitt Athletics team can easily create multiple types of highlights in the WSC Sports platform, either manually or utilizing the fully automated workflow.
They no longer need additional video editing tools to deliver engaging content to fans.
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Highlights at Speed & Scale
Pitt can now get highlights out on their social and digital channels almost instantly after it occurs in a game. From individual plays from specific players, to the best team moments, Panthers fans can see it all.
The digital team credited WSC Sports for enabling them to be the first to publish one of college football’s best highlights in 2022—tight end Gavin Bartholomew hurdling a defender before cruising in another 30 yards for a touchdown.
