CLEVELAND CAVALIERS
Summary
Since 2015 the Cleveland Cavaliers have been using WSC Sports’ AI platform to automatically create and distribute real-time game highlights.
The Cavs were the first team in the NBA to integrate its mobile app with WSC Sports. By doing so, they can now provide fans with a customizable highlights experience featuring the players and plays they most want to see right there on the app—this is their success story.
KEY RESULTS
- 20 minutes average app dwell time
- 83% increase in app downloads
- 16K videos created
All results are from the 2022-23 NBA season.
The Challenge
Serving Every Type of Fan
The Cleveland Cavaliers understand that not all Cavs fans are the same. They like different players and different plays—some are all about the three-pointers, others just can’t get enough dunks. Fans are of different ages and different genders, speak different languages, and live in different countries. So naturally, the content they want to watch differs greatly.
The challenge the Cavs faced was finding a new way to offer fans more choices and a deeper level of personalization for consuming game highlights. They wanted to find a solution for the Cavs mobile app that lets fans customize the content they consume and choose which players and types of plays they see the most.
The Solution
AI-Powered Customized Content
The Cleveland Cavaliers were early adopters of AI technology, having utilized WSC Sports’ automated highlights platform for nearly a decade. They recognized the valuable role AI can play, and with this technology, they’ve been able to create and distribute real-time video content at a massive speed and scale.
Everything can be automated, so potentially any type of video highlight can be easily created. The Cavs leveraged this technology to enable the personalized highlights feed on their app, giving fans the freedom to create their own video content.
Takeaways
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Personalization Matters
With personalized highlight feeds on the Cavs app, fans now have easy access to the specific content they want to see most.
Not only can they pick to see content from their favorite players, but they can also select the types of plays that most interest them.
From alley-oops, to blocks, to buzzer beaters, there are more than 20 different types of plays to pick from, giving fans the freedom to create their own video content.
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Getting to Know Your Audience
Not only do personalized highlight feeds provide an exciting new viewing experience for the fans, but there is now the chance to collect valuable first-party app user data.
The Cavs can now learn more about their audience, gaining valuable app user data. This helps to provide more tailored content experiences in addition to other offerings to fans in the future such as discounts on merchandise, tickets and more.
