WSC Sports CEO Daniel Shichman at the WSC Sports office.

WSC Sports’ Rebrand: A Q&A with Co-Founder Daniel Shichman 

May 28, 2024

A rebrand. What does it really mean? Ask someone outside of marketing or design (the two teams that typically execute rebrand projects), and they might even trivialize it to, “all of the cool, new swag we’re getting”.

WSC Sports’ Rebrand: A Q&A with Co-Founder Daniel Shichman 

May 28, 2024

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Others might cringe with fear at the thought of significant change in their day-to-day tasks.

To throw a wrench in the rumor mill, we sat down with Co-Founder and CEO, Daniel Shichman to get his take on the company’s new look.

So what were the main factors that went into the decision to rebrand?

Well, this is something that’s felt right for a while now. Our company invented the use of AI to generate content a little over a decade ago and our platform became the gold standard and industry-leading solution. In the last few years, we’ve seen that sports consumption has changed dramatically. Fans consume content on many platforms, in different formats, and they’re demanding new viewing experiences that are challenging the way rights owners create and deliver content. The change in consumption habits is affecting their businesses and how they reach out to their fans directly. Specifically, we’re starting to see many organizations going with a direct-to-consumer approach in the way they communicate with their fan bases, and attempt to attract new ones. We’ve developed new products and offerings that help solve this pain point, and as our offering expanded, we knew it was also the right time to update our company’s story and visual identity to support our next phase of growth.

Can you talk about some of those new products you mention?

Sure. The first I’ll mention is something that’s probably already familiar to people that know us, and that’s In-App Stories. We developed an SDK that gives rights holders the ability to input vertical videos into their proprietary mobile apps. Now, they can provide all of the content experiences fans expect, like tappable stories, swipeable video feeds, and reels. It helps them to better understand their fans, offer personalized content, and generate new revenue streams—all essential to the current trend of organizations strengthening their owned and operated channels to promote business and set themselves up for more success down the road.

The Discovery Network is something that’s completely new, designed to help our clients get more exposure of their content by reaching new fans on pre-agreed third-party properties. The solution gives rights holders full control through a dedicated video player, allowing them to manage content distribution, generate exposure, drive traffic, and maximize monetization opportunities. We already have several current clients that increased traffic five-fold and used it to drive significant business goals like, app downloads, subscriptions, and perhaps most importantly—added monetizable inventory. The best part, it’s providing fans with exactly the type of content experiences they want.

The last product I’ll mention is also extremely interesting. Around the Game is a proactive, AI-powered digital asset management platform. It includes the expanded capability of our AI technology to capture and analyze not only in-game content, but every aspect of the game. Things like fan reactions, player arrivals, sponsor logos, interviews, press conferences, and studio shows can now be ingested, tagged, and indexed in one, centralized platform just like in-game footage. For the future, we’re working on capabilities that would enable the platform to intelligently create entirely new content based on what’s already been ingested. So, for example, if LeBron James is talking about a specific part of the game in an interview, the platform will automatically create a new asset—like a split-screen video of LeBron talking and the actual footage of what he’s talking about. This makes it easier for content teams to weave different pieces of content together and tell a more holistic story.

What is tangibly different at WSC Sports after the rebrand?

I think the first, obvious thing people will notice is our new logo and website. The colors, the look and feel—it’s much more sleek and modern to match what we are doing today, our story and value proposition. Additionally, and probably more importantly, it is part of our greater vision and strategy. We’ve grown from a company that uses AI to create and distribute game highlights, to a full, end-to-end platform. For our users, the process still starts the same way, with the AI allotting for the creation and distribution of content, but now there’s an array of new products that help the relevant content reach the right fan on any platform or device.

What’s on tap for WSC Sports post-rebrand? Any big plans for the future?

Our goal is to continue to give our clients the tools they need to create great content. We’re constantly adding new products and features to our offering, and we’re also working in cooperation with our clients to develop solutions specific to the industry’s needs. One thing I can mention is that we recently announced the formation of our Gen-AI team here in the company, and we’ve already started working with clients on deploying relevant solutions. AI-generated voice-over commentary in multiple languages is one example. At the technology level, we’re pioneering the world’s first sports-dedicated multimodal large language model and have a very ambitious plan ahead.

Now that all of the burning questions have been answered, and you know what’s happening here, at WSC Sports, have a look around our new site. If you want to join the team, learn more about our platform, or  rebrand, feel free to be in touch with us.