Headshot of Horizon Sports and Entertainment Co-Founder and CEO, David Levy.

June 19, 2024

The Future of Sports Content

  • WSC Sports

On the twelfth episode of Sports Content Kings, Aviv and Shaka are joined by David Levy, CEO and Partner at Horizon Sports & Experiences.

The Future of Sports Content

June 19, 2024

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  • WSC Sports

Previously, he served as President of Turner Broadcasting, where he worked for over three decades. In his current role, Levy works with some of the world’s biggest teams, leagues and broadcasters, and helps manage their business relationships, including for live events, ticketing, marks, and IPs. Some of his recent work has resulted in the creation of a new pickleball tournament, Pickleball Slam, where, in the most recent competition, Andre Agassi and Steffi Graf defeated John McEnroe and Maria Sharapova for a $1 million prize. Levy’s also helped establish the Women’s Champion Classic, an early-season college basketball showcase featuring some of the game’s most storied college programs, and more.

Levy spoke extensively about the evolution of content consumption, and how it’s changing sports. From cable companies to streaming services. He discusses new deals including the latest between Netflix and the NFL, and Amazon courting the NBA. He points out how these new streaming services will help attract global audiences and younger generations. Additionally, Levy says that as the sports media field continues to grow, fans will have increased personalization and better on field access.

If the consumer experience is bad, it doesn’t matter how good your technology, AI, or production is. So what you’re seeing is personalization and gamification of content.”

Looking to the future, Levy says he has a couple exciting things in store. Particularly, he believes there is a huge opportunity to grow womens sports and add exciting events.

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