In her role, Hania has spent the last decade managing TNT Sports’ digital assets for some of the biggest properties in sports, including NCAA March Madness, domestic and international NBA games, and the Bleacher Report Live brand. Today, she’s responsible for products and content that span 19 different platforms—including websites, mobile apps, and social accounts.
Poole spoke at length about her work on college basketball’s biggest tournament, March Madness—what she described as a dream job and the ‘shining star’ of TNT’s sports rights portfolio. Since 2013, Poole has led projects dedicated to the tournament, and transformed what was a part-time team into a full-time operation, developing products year-round for the three-week tournament.
For the past two years, Poole spent the majority of her time developing products for Bleacher Report. That includes new products for creators—something that’s becoming an essential part of BR’s business as creators continue to play a popular role in the sports media ecosystem by creating entertaining content and delivering news to millions of fans. It also includes expanding content on the Bleacher Report Sports add-on, which streams NBA, NHL, MLB, and soccer matches on the streaming service Max (formerly known as HBO Max).
