Across Europe’s biggest football leagues, automated highlights, vertical video experiences, and personalized content have become the standard for engaging modern fans.
In Latin America, Club América, the most followed and successful soccer club in North America, has been building toward that same benchmark.
Now, with a renewed and expanded partnership through 2027, the Club is taking the next step.
We’re proud to announce the renewal and expansion of our partnership with Club América, The multi-year agreement reinforces WSC Sports’ growing presence in Mexico and across Latin America, while deepening the Club’s ability to connect with millions of fans across social and owned platforms.
WSC Sports will continue powering Club América’s digital content operations while expanding its role across social platforms and into the Club’s new mobile app experience.
Scaling a Proven Model
WSC Sports technology already powers digital operations across many of Europe’s leading leagues and clubs. Through this extended agreement, Club América continues to leverage those proven capabilities while advancing its direct-to-fan strategy through its mobile app.
The renewal coincides with the launch of the Club’s new app, marking the next phase in strengthening its direct relationship with supporters.
Powered by WSC Sports’ In-App Experiences, the app introduces:
Vertical, story-driven video inside the app – A scrollable, short-form video experience designed to increase dwell time and repeat usage.
Localized and personalized content – Video experiences tailored to fan preferences to increase relevance, retention, and engagement.
Plug-and-play SDK integration – Rapid deployment with customizable branding and scalable architecture to support future product and audience growth.
By extending its AI-powered content model from social platforms into its owned mobile environment, Club América is reinforcing its broader digital strategy.
“Club América sets the standard for scale and fan connection in Mexican football,” said Raul Fernandez, BizDev Team Lead at WSC Sports.
“This expanded partnership reflects a shared focus on delivering moments faster on social platforms, while also creating richer, personalized experiences inside owned digital environments.”
Driving the Next Phase of Digital Growth in Latin America
Club América’s renewal signals the direction digital fan engagement is heading in Latin America, with greater focus on scalable automation and stronger owned experiences.
As WSC Sports continues to expand across the region, partnerships like this demonstrate how proven global models can be adapted to meet the enormous passion of Latin American football audiences.
Through 2027 and beyond, the focus remains clear: deliver moments faster, deepen personalization, and strengthen the direct connection between clubs and their fans.
