Engaging Youth with GenAI Innovation
The three-day event featured influential speakers from leading sports media companies across the EMEA region, including WSC Sports' Ben Mirvis, Business Development Manager of EMEA. Mirvis delivered a presentation on the challenges of engaging younger sports audiences in today’s highly competitive market and explored how GenAI can be leveraged to connect with this demographic.
During his presentation, Mirvis announced WSC Sports’ launch of the first-ever sports-dedicated Gen AI multimodal model, named the Large Sports Model.
We’re excited to introduce our first-ever sports-dedicated GenAI model. This is a game-changer, creating an entirely new framework for how we approach sports content. It’s designed specifically to meet the unique needs and demands of the sports industry.”
Mirvis further elaborated on the advantages of the Large Sports Model, highlighting its ability to generate AI-driven sports shows tailored for kids, create engaging commentary, and enhance content recommendations with greater accuracy and personalization.
Our New Look… And Honored Guests!
Sportel Monaco also marked the public debut of WSC Sports’ fresh new look following our rebranding earlier this year. Our new branding was on full display at our walk-in booth, which attracted sports media executives eager to learn more about our solutions including our newly launched In-App Stories and Around the Game products.
To enhance our brand image and highlight our innovative solutions, we proudly sponsored the Ravel Lounge, the largest lounge at Sportel Monaco. As part of this initiative, we introduced a creative touch: featuring our client testimonials on the lounge tables. These testimonials underscored the impact and value of WSC Sports' offerings.
We were honored to showcase quotes from esteemed organizations such as the NBA, Televisa Univision, LaLiga, and NASCAR. One standout quote was from Bob Carney, SVP of Digital & Social Content at the NBA: "WSC Sports was a game changer for our international business. We could now supply custom content to fans in any region of the world."
Another highlight of Sportel Monaco was hosting Prince Albert II of Monaco at our booth where we had the opportunity to showcase our cutting-edge solutions to him. We were proud to be one of the select organizations he visited at the event. We were also thrilled to see our Co-Founder and CBDO, Aviv Arnon, showcase a demo of our platform to Gerard Piqué, President of the Kings League and renowned former Spanish football player.
Looking Ahead
Sportel Monaco 2024 underscored the growing importance of innovation in shaping the future of sports media. For WSC Sports, the event was a valuable opportunity to demonstrate how Gen AI and cutting-edge solutions like the Large Sports Model can transform how younger audiences engage with sports content.
As the sports media landscape continues to evolve, WSC Sports remains committed to leading the charge with groundbreaking technology and meaningful partnerships. We’re excited to see how our solutions will drive the industry forward and inspire the next generation of sports fans.
