Snap Inc. Partners with WSC Sports to Expand Sports Content Creation Capabilities

WSC Sports, the pioneer in AI-powered sports content technology, and Snap Inc. have partnered to enhance the flow of content for the Snap Star program through the Snap Publish API allowing sports teams to seamlessly bring content to their fans on Snapchat. This collaboration simplifies distribution workflows and enables sports content to be published to Snapchat automatically. WSC Sports’ technology opens a new, scalable opportunity for sports teams to maximize monetization and reach through Snap Stars.

With WSC Sports’ Magicrop technology, the process that teams take to give audiences end-to-end, vertical video with action tracked perfectly in frame, will be significantly changed from a tedious manual endeavor to a modern automated experience. Snap Stars accounts are highly followed content creators from a variety of genres who bring the best and most entertaining content to Snapchat – with this partnership specifically aimed at sports teams.

“It’s a true win-win scenario that combines our vertical video and publishing capabilities with Snap’s consumer reach. We share many team partners with Snap and are excited to work together to find additional ways of bringing value to professional and college teams.”

The Snap Stars program was launched in 2022 with the goal of enabling influencers and creators to monetize their content on Snapchat and further incentivize audience growth. This ad revenue-sharing program has brought the biggest influencers and brands to Snapchat to engage with their audiences and build their businesses in a way unlike any other digital media platform. This partnership with WSC Sports further enables these creators to seamlessly engage audiences and share everyday and game-changing moments with their community.