The Novo Basquete Brasil (NBB), Brazil’s first-division professional basketball league, has renewed its collaboration with WSC Sports to scale real-time, AI-powered content across its digital platforms.
Following a successful partnership between 2018 and 2021, the NBB has once again selected WSC Sports to deliver automated detection and tagging of key plays, branded highlight creation, and multi-platform distribution, enhancing fan engagement while opening new sponsorship and monetization opportunities.
Through this new two-year partnership, the NBB will leverage WSC Sports’ platform to automatically generate and distribute real-time digital fan experiences, personalized clips, and highlights from every game, bringing fans closer to the action and amplifying the reach of Brazilian basketball across platforms.
WSC Sports’ AI technology will automatically detect and tag key plays, create branded highlight videos, and optimize content for distribution across NBB’s social channels. This allows the NBB to engage fans in real time while keeping creative control.
The partnership also enables the NBB to embed sponsor and brand elements across video content, creating new monetization opportunities.
The NBB’s partnership with WSC Sports unlocks a powerful suite of AI-powered capabilities:
Real-time, personalized content at scale: Automatically generate and publish video highlights from every game. The platform ingests, indexes, and distributes content by team, player, or key moment, enabling fast-turnaround storytelling while giving NBB’s content teams the option for full creative control with manual editing tools.
New monetization and branding opportunities: WSC Sports’ platform allows NBB to scale sponsorship and brand integration efforts with automatic embedding of logos, branded messages, and creative elements across video content, unlocking new revenue streams and promotional formats.
AI-powered archive access with DAM: The NBB team can breathe new life into its deep video archive through WSC Sports’ Digital Asset Management (DAM) capabilities. AI-powered tagging, search, and editing make it easier than ever to surface, organize, and repurpose historical moments, unlocking richer storytelling and modern fan engagement opportunities.
Multi-platform publishing: Instantly distribute content to fans across all major social media platforms, ensuring highlights are where the audience already is.
Driving growth for Brazilian basketball
With basketball’s popularity growing rapidly across Latin America, this collaboration marks a major step forward in modernizing NBB’s content strategy and expanding the sport’s footprint both locally and globally.
“Partnering with WSC Sports allows us to scale how we tell the story of Brazilian basketball,” said Douglas Carraretto, Head of Communication at NBB. “The platform’s automation and AI technology mean we can deliver more highlights, faster, and reach fans on the platforms they love. It’s about taking our content to the next level while continuing to grow the game across Brazil.”
Accelerating LATAM momentum
The partnership with the NBB continues WSC Sports’ momentum in Latin America, where the company works with leading leagues, broadcasters, and teams to deliver AI-powered fan experiences, boasting a strong presence across the region, including Argentina, Chile, Colombia, Peru, and Mexico. Within Brazil, WSC Sports’ partners include the Federação Paulista de Futebol, along with key media and broadcasters such as Canal Goat, Globo, CazeTV and more.
“We’re proud to welcome the NBB to the WSC Sports family,” said (Amir Gelman, General Manager) at WSC Sports. “Basketball is growing fast across LATAM, and the NBB is leading the way in Brazil. Together, we’ll make sure every play, every highlight, and every story reaches fans in real time and in the most engaging way possible.”
This partnership represents another major step in how sports organizations across LATAM are leveraging automation and AI to scale storytelling, grow audiences, and redefine what modern sports engagement looks like.
