The Cleveland Cavaliers have already built a strong foundation for digital fan engagement through their app, where fans can customize how they watch highlights.
Now they’re taking the next step forward.
The team is expanding its partnership with WSC Sports, adding In-App Experiences and GenAI-powered capabilities to bring more content to fans, across more touchpoints.
This collaboration allows us to tell our stories in more dynamic ways. Bringing together editorial, video, and premium formats lets us expand how fans experience the team across our digital platforms.
Reaching fans where they are
With the expanded use of GenAI and In-App experiences, the Cavaliers are establishing a blueprint for how teams can generate net-new content and experiences without increasing operational complexity.
Together, these capabilities allow the Cavaliers to operate across the full content spectrum, from high-volume daily publishing to premium, narrative-driven formats.
1. Turning text articles into videos
With Article-to-Video, written content becomes immediately actionable.
Post-game blogs and editorial stories are automatically transformed into videos, making them usable across social platforms and mobile environments where most consumption now happens.
This allows the Cavaliers to extend the reach of existing content without adding production time. Every story can reach fans in the format they prefer.
2. Scaling storytelling
With AI Voice Over, the team can create narrated video assets to support premium storytelling at scale.
The capability allows the Cavs to create recurring content franchises around player performance, produced in multiple aspect ratios and languages.
It also introduces a repeatable model for content that can grow over time, rather than relying only on one-off posts.
3. Bringing Content Into the App Experience
Through WSC’s plug-and-play SDK, content moves directly into the Cavaliers’ owned environment where design, branding, and user journeys are fully aligned.
The team can launch new in-app experiences quickly, with full control over branding and user experience.
This creates a tighter connection between content and engagement, allowing fans to interact with highlights and stories inside the app, not just on external platforms.
The video below discusses the original collaboration between the Cleveland Cavaliers and WSC Sports that helped the Cavs achieve new levels of fan engagement.
New Content Without Added Complexity
The new capabilities give the Cavaliers the ability to create and deliver new content experiences without increasing operational complexity.
Editorial turns into video. Video becomes part of a recurring format. That format is distributed across platforms and integrated into the app experience. All within the same system.
WSC Sports CEO and co-founder Daniel Shichman said the expanded partnership shows what’s possible when advanced AI capabilities are applied across the full content lifecycle.
“The Cavaliers are creating new content types and fan experiences that connect editorial, video, and premium storytelling within a single system.”
