Today WSC Sports announced the launch of a new capability designed to transform how broadcasters and rights holders verify and report on sponsor exposure during live sports broadcasts.
Sponsorship investments in live sports can reach millions of dollars per property, yet verification of all brand appearances has traditionally been a tedious, resource-heavy process, often resulting in delayed reporting. WSC Sports replaces those workflows with a fully automated system that detects and measures every branded on-screen graphic during a broadcast.
Using advanced AI-powered logo and brand detection technology, WSC Sports identifies sponsor appearances, measures total screen time and generates accurate exposure reports in near real time. Reports can be filtered by sponsor, segment and time on screen, and include the ability to view the exact broadcast segment as it aired, combining on-screen exposure data with visual confirmation.
By embedding sponsor verification directly into the broadcast workflow, rights holders significantly reduce manual work while improving reporting accuracy and consistency.
Beyond verification, teams can instantly access and share brand-specific broadcast segments alongside on-screen exposure data, unlocking value beyond reporting alone. This enables rights holders to move from proof-of-performance to proactive sponsor engagement, supporting renewals, upsells and deeper commercial conversations.
Fully integrated into existing broadcast operations, WSC Sports allows leagues, clubs and broadcasters to standardize reporting across multiple properties without increasing headcount.
The solution is already live across several major sports properties, including Scripps Sports, which is leveraging this across the WNBA, NWSL and four NHL clubs: the Florida Panthers, Vegas Golden Knights, Utah Mammoth and Tampa Bay Lightning.
Our previous workflow relied heavily on manual tracking and third-party vendors. With WSC Sports’ solution, we’ve reduced turnaround time from days to 30 minutes.”
“We now have complete visibility into every branded graphic, which allows us to deliver timely, data-backed reporting to our sponsors and operate with far greater confidence.”
“Sponsor verification has historically been fragmented and reactive,” said Aviv Arnon, Co-Founder and Chief Business Development Officer at WSC Sports. “Our solution transforms exposure reporting into a real-time commercial intelligence layer. It enables rights holders not only to validate delivery, but to proactively strengthen partnerships and scale sponsor accountability across every property.”
With the launch, WSC Sports expands its AI platform into commercial intelligence, equipping rights holders with the tools to deliver precision, accountability and scalability across the sponsorship lifecycle.
