How do you win over the next generation of soccer fans?
For LALIGA, the answer lies in creating stories around how young audiences already engage with entertainment.
That is where GOALITOS comes in. The innovative five-minute animated series for children turns LALIGA moments, news and culture into character-led stories designed to build ongoing engagement with young fans in a safe and engaging environment.
Introducing GOALITOS
GOALITOS is a short animated series for children created by WSC Studios, the AI-powered creative studio within WSC Sports that builds original characters, formats, and franchises for sports media.
The series centers on three engaging animated characters, Rafa, Luna and Max, who dream of one day becoming professional soccer players themselves.
The show blends the animated characters and their interactions with real LALIGA moments and educational segments, presenting them in a way that connects with younger viewers. The series is available in English, Spanish, and Arabic and distributed through LALIGA broadcasters, the league’s own channels, and digital platforms, including YouTube.
In addition to the weekly episodes, GOALITOS will appear across LALIGA’s digital ecosystem through short-form content, in-app experiences, and interactive features, giving young fans more ways to engage with the characters, stories, and latest league moments.
GOALITOS reflects an emerging approach to sports media: reaching young audiences through original, platform-ready storytelling that builds familiarity with the sport before they become traditional fans.
Jorge de la Vega, general director of business at LALIGA, said GOALITOS represented a step forward in using AI to create educational programming that appeals to a younger audience.
“We want to be pioneers in the industry by offering a space dedicated to young people, with the highest quality and the backing of leading technology partners,” he said.
Extending the Fan Lifecycle
Sports leagues have traditionally built their audience around live competition. Today, attention is fragmented, and sports content competes with a wide range of entertainment formats long before a child develops loyalty to a team or league.
GOALITOS enters at that earlier stage. It introduces characters, storylines, and recurring formats that place soccer within a child’s everyday media environment. Rather than waiting for matchday, LALIGA becomes present during the first stages of discovery.
This is why WSC Sports established WSC Studios: to help rights holders build original sports franchises rooted in human creativity, deep sports storytelling expertise, and AI-powered scale. WSC Studios combines human-led creative direction with sports-specific AI tools to expand how sports stories are told and who they reach.
In that context, GOALITOS becomes more than a children’s series. It demonstrates how sports IP can extend beyond highlights and broadcasts into character-driven formats built for sustained engagement.
Watch GOALITOS on YouTube here.
