WSC Sports, the global leader in AI sports video technology, announced today that its platform will be used by FC Barcelona to create automated basketball highlights and engaging social content from both the Liga Endesa and Copa del Rey competitions, to be shared across FC Barcelona’s owned and operated platforms.
The platform’s automation tools will analyze every aspect of the game – from the team's top-tier defense to Nikola Mirotic's three-pointers and Nico Laprovittola's buzzer-beating shots – generating video highlights in real time to share across the club's digital channels. This cutting-edge AI-generated content will better connect fans to their favorite players and keep them engaged and invested in the game, both during live play and after the final buzzer.
"We’re excited that FC Barcelona will use our AI video technology to create personalized basketball content at scale, engaging and entertaining over 3.5 million FC Barcelona basketball fans across their social media networks.” said Ben Mirvis, Business Development at WSC Sports.
FC Barcelona was first introduced to automated real-time content back in 2020 when Europe’s top basketball league, Asociación de Clubs de Baloncesto (ACB) partnered with WSC Sports. In just over two years, the AI platform has provided automated highlights for ACB's 1.1 million social media followers, in addition to creating content for the league's 19 clubs and their combined 24 million followers.
WSC Sports adds FC Barcelona to its portfolio of global basketball clients, which includes the NBA, EuroLeague, the aforementioned ACB, The Basketball Champions League, France's LNB Pro A, and many others.
