The collaboration will enhance ATP Media’s digital ecosystem and enable it to offer a range of new content solutions to its broadcasters, media rights partners, tournaments and players.
ATP Media will utilize WSC Sports’ AI-powered technology to create an extensive catalogue of short and long-form highlights, as well as a wide range of videos that feature all the best action on the court, from any match and featuring any player across the ATP Tour. The organization will use the technology to capture highlights and other videos from more than 2,000 matches per year.
WSC Sports-generated clips will be distributed in near-live across all ATP Media stakeholders including tournaments, players, broadcasters and media partners, and delivered to digital destinations including social media channels, websites, mobile apps and ATP Media’s direct-to-consumer OTT streaming service, Tennis TV.
WSC Sports will help us deliver more exciting moments than ever before to millions of tennis fans all over the world.”
“ATP Media is constantly looking at how we can improve engagement and super-serve our fans. By partnering with WSC Sports, we can deliver even more exciting moments from our tournaments to millions of tennis fans all over the world, at speed and scale," he added.
Recognizing the global footprint of ATP Media, the company will utilize the WSC Sports platform to create more personalized and localized content. Automated footage can be segmented by player nationality, to deliver localized content to highly targeted audiences. By serving fans content that features their favorite local players, ATP Media, its broadcasters and media rights partners can forge deeper connections with tennis fans all over the world.
“We’re excited to partner with ATP Media and empower their digital strategy as they focus efforts on meeting the content needs of their fans worldwide. Our AI-powered technology is proving to be a game-changer for rights holders and broadcasters across the sports world as they seek to create more content than ever before and at greater speed and scale”, said Aviv Arnon, Co-Founder and CBDO, WSC Sports.
In partnering with WSC Sports, ATP Media joins fellow tennis organizations such as the WTA and Tennis Australia, in addition to over 300 teams, leagues and broadcasters that are using the platform to automate their video production workflows.
