WSC Sports , the global leader in artificial intelligence (AI)-driven sports video technology, announced today a partnership with VTB United League, the international professional basketball league based in Russia. VTB United League will be using WSC Sports’ full suite of AI technology tools to create automated real time highlights of games, teams, actions and players, and distribute digital video content to fans across its social media and web properties.
“We are excited to be expanding in Russia and partner with VTB United League to disrupt the way Russian basketball fans consume and share content. WSC Sports and VTB both share a passion for innovation and we look forward to bringing new technology and excitement to the league,” said Itai Epstein, Head of Central Eastern Europe, Russia & China, WSC Sports.
WSC Sports began working with VTB United League at the start of the current season and was key to bringing fans all the action with its automatically created highlights during the VTB United League All-Star game held in Moscow in February. In the future, WSC Sports will look to work directly with VTB United League’s teams and players to help them maximize fan engagement, personalize their content, and build brand loyalty and excitement for the league.
“We are pleased to announce that VTB United League has become the first sports league in Russia to sign an agreement with WSC Sports, joining the company’s impressive existing client list that includes the NBA, NHL, FIBA, ESPN and more. We recognize the huge potential impact of integrating with innovative technologies such as WSC Sports and thanks to their algorithms we have the opportunity to provide fans, and our partners, with all the best moments of the VTB United League games as fast as possible,” said Ilona Korstin, VTB United League General Director.
Founded in 2008, VTB United League is an international professional men’s club basketball league, one of the most popular in Europe, comprising 13 teams from Russia, Belarus, Estonia, Poland and Kazakhstan. VTB United League joins the ranks of other leading basketball leagues and federations already part of WSC Sports’ portfolio, which includes the NBA, FIBA and Liga ACB. In addition, VTB is WSC Sports’ second partnership in Russia following Okko Sport signing on in November 2020.
About WSC Sports
WSC Sports’ proprietary AI technology platform automates the creation of highlights for over 150 leagues and broadcast partners across the globe, which include the NHL, NBA, ESPN, YouTubeTV, FIBA, Eleven Sports, Nascar, and Bleacher Report. WSC Sports enables partners to create a mass of highlights in real-time that can be distributed directly over social media and other digital channels, in addition to a wide range of innovative solutions to increase brand awareness, disrupt fan engagement and personalization and maximize monetization opportunities.