WSC Sports, the leading global provider of AI-powered video content for sports, has announced a multi-year partnership with the European League of Football (ELF) ahead of the competition’s third season which kicks-off this weekend (June 3rd).
The strategic collaboration will see WSC Sports provide Europe’s premier American Football league with a comprehensive suite of AI-powered solutions, including the automated creation of video content for all formats and dynamic graphics. In addition, WSC Sports’ technology will be applied to the ELF’s entire video library ensuring all archive content is available instantly at the click of a button, creating endless storytelling opportunities.
WSC Sports’ award-winning AI solutions will enable the ELF to create and distribute a range of video content around its 107 games this season. This content will serve football fans across the globe via the ELF’s over-the-top streaming platform and social media channels, which already count hundreds of thousands of followers and millions of views.
“WSC Sports’ cutting-edge artificial intelligence technology is an end-to-end solution that allows the European League of Football to publish content instantly, at scale. The potential seems almost infinite, and we are very happy to have secured such an innovative partner,” said Zeljko Karajica, CEO of the European League of Football.
Founded in 2020, the ELF is a professional American football league featuring 17 teams from nine nations – including Austria, Czech Republic, France, Germany, Hungary, Italy, Poland, Spain, and Switzerland – with plans to expand to 24 teams by 2025. One newcomer for the 2024 season has already been confirmed with Madrid becoming the 18th location of the continental football league.
“The European League of Football is one of the fastest-growing competitions in sports and we are delighted to partner with them to help extend their popularity through our AI-powered content production,” said Daniel Shichman, CEO of WSC Sports. “Our tech is proven to play a key role in enabling leagues, clubs, and rights holders to grow their audiences, increase engagement levels and generate more content-related revenue streams.”
The ELF is the latest sports rights owner to collaborate with WSC Sports, joining a portfolio of over 300 leagues and broadcast partners across the globe, including the NBA, ESPN, YouTubeTV, Bundesliga, LaLiga, Serie A, and DAZN. In 2023, the company has already announced long-term agreements with ATP Media, Deutsche Telekom and Dyn Media, respectively.