Partnership Kicked-Off During 2022 FIFA World Cup and will Continue Generating Engaging and Personalized Video Content for TelevisaUnivision’s Digital Properties Across Mexico and United States
WSC Sports, the global leader in artificial intelligence (AI) powered video content, and TelevisaUnivision, the world’s leading Spanish-language media and content company, today announced a long-term partnership in which TelevisaUnivision will utilize WSC Sports’ AI video solution to generate sport highlights for 15 soccer related properties to which TelevisaUnivision owns rights between Mexico and the United States. WSC Sports’ technology will be used to analyze soccer games from TelevisaUnivision in real-time, clip highlights of all the matches, and create both short- and long-form content in real time that is customizable for every type of fan. The content generated with WSC Sports’ technology will be distributed among TelevisaUnivision’s digital outlets including OTT service ViX, along with TelevisaUnivision’s social media platforms, apps, and more.
The partnership, a unique cross border deal which builds upon WSC Sports’ growing presence in Latin America, began during the 2022 FIFA World Cup when TelevisaUnivision utilized WSC Sports’ technology. During the tournament, 19.6 million people chose TelevisaUnvision’s World Cup streaming production on ViX to watch 40 matches all assisted by WSC Sports’ artificial intelligence technology. TelevisaUnivision secured rights to air 40 of the 64 2022 FIFA World Cup games in Mexico on both linear television and ViX.
“After powering the incredibly engaging video content that TelevisaUnivision produced for fans during the 2022 FIFA World Cup, we could not be more excited to officially announce the multi-year partnership between WSC Sports and TelevisaUnivision,” said Aviv Arnon, Chief Business Development Officer at WSC Sports. “Soccer fans are some of the most passionate sports fans in the world and soccer fans in Mexico take passion to another level, which is why we are proud to fuel TelevisaUnivision’s video content offerings for these dedicated fans.”
In this multi-year partnership, TelevisaUnivision will utilize WSC Sports’ technology to generate content during upcoming seasons of Liga MX, the UEFA Champions League, among others, for broadcasting television network TUDN, and more.
“The way new generations of fans consume soccer content continues to evolve. Right now, soccer fans around the world are demanding tailored, comprehensive, and engaging content offerings featuring the top leagues and tournaments that make up our premium sports rights portfolio,” said Olek Loewenstein, President of Global Sports for TelevisaUnivision. “Our partnership with WSC enables us to be a leader in creating and delivering highly relevant and customized content that matters most to our viewers while doing so in real time.”