Setanta Sports and WSC Sports Partner to Bring Personalised AI-Driven Highlights to Sports Fans in EurasiaPR

Fans from 13 different countries in the Eurasia region will have an access to the personalized, real-time sports highlights on the new OTT platform –

Setanta Sports, the largest sports broadcasting company in the Eurasia region, announced that it has partnered with WSC Sports, the global leader in AI sports video technology, to bring automated highlights to its new OTT platform, serving sports fans in 13 countries across Eurasia.

For the first time ever, fans from Armenia, Azerbaijan, Belarus, Estonia, Kazakhstan, Kyrgyzstan, Latvia, Lithuania, Moldova, Tajikistan, Turkmenistan, Uzbekistan and Georgia will have access to real-time highlights created automatically by WSC Sports, and in three languages (English, Russian, Georgian), that will help drive fan engagement and bring sports enthusiasts closer to the teams they love and expose them to more sports in general.

Setanta Sports launched its new OTT platform –, with its partner Endeavor Streaming – bringing live, on-demand sports to fans from across the region. Now sports lovers are able to watch multiple streams simultaneously and follow highlights from the UEFA Champions League, UEFA Europa League, English Premier League, La Liga, Serie A, Bundesliga, Ligue 1, NBA, NHL, Euro League Basketball, Formula 1, Formula E, NASCAR, ATP and WTA tennis, UFC and Bellator MMA.

Setanta Sports will be using WSC Sports’ full suite of technology tools to analyze actions in real-time, index, crop, and apply graphics to videos, to create personalized highlights to serve each and every fan in the region.

In addition to creating highlights for its OTT platform, Setanta Sports will be using WSC Sports to create real-time highlights in stories format that will appear during live play in Google Search and will be constantly updated as games progress. Setanta Sports content will now be more discoverable for fans than ever before and offers them an exciting new format to consume the sport they love. Stories highlights will also open up new monetization opportunities for Setanta Sports as well as drive significant traffic and signups to

“The main aim and challenge for Setanta Sports is to create a unique viewing experience for sports enthusiasts across the region. WSC Sports’ innovative technology helps us to provide fans, from the 13 countries that we serve, with personalised content that best suits their interest, in multiple languages, and it does all this at speed and scale,”  said Juba Grigolia, Head of Sports at Setanta Sports Eurasia.

“We are proud to partner with Setanta Sports and excited that they’re using our technology to deliver automated sports content to fans in the Eurasia region. Through real-time highlights for their OTT platform, and web stories for Google Search, we look forward to helping Setanta Sports expand their footprint and provide truly personalized sports content for fans,” said Itai Epstein, Director of Business Development, EMEA & China, WSC Sports.