Premier Sports Partners With AI Video Platform WSC Sports to Innovate Content Creation and Distribution Throughout UK & Ireland

Partnership to bring automated video highlights to all Premier Sports offerings including TV, OTT and beyond

Premier Sports, a leading subscription based sports broadcaster in the UK and Ireland, and WSC Sports, the global leader in AI sports video technology, today announced they have partnered to bring automated highlights to the Premier Sports TV channel, OTT channel Premier Player, as well as the Premier Sports channel available on Amazon Prime. The relationship currently covers football highlights for all LaLiga games, the Scottish Cup and Premier Sports Cup, United Rugby Championship, Top14 Rugby, NHL and more.

Premier Sports will be using WSC Sports’ machine learning technology to analyze actions in real-time, index, crop, and apply graphics to videos, to create personalized highlights to serve sports fans across the UK and Ireland. By utilizing WSC Sports’ AI platform, Premier Sports are now able to scale up their content production, providing them enough highlights (both short-form and long-form) to fill the Premier Sports linear TV channels with highlights, rather than full games, that are of more interest to viewers after an event. Previously, this would have been unrealistic to manually edit thousands of live events each week.

In addition, all content generated by WSC Sports for Premier Player, Premier Sports’ subscription platform, will also be seamlessly integrated and available on the Amazon Prime Premier Sports video-on-demand channel.

Lastly, Premier Sports are innovating their content output further by utilizing WSC Stories, WSC Sports’ real-time stories highlights solution. These automated stories appear during live play in the OneBox found in Google Search and are constantly updated as games progress. Premier Sports can use these stories, for example during a LaLiga game, to show snippets of the live action and drive traffic and new subscribers to their subscription platform.

“Since we began working alongside WSC Sports last year, we have seen a vast improvement in the quality and quantity of our content across linear, TV and social media. It has been an exciting and innovative start to our partnership and we’re excited to see what the future holds.” Richard Webb, COO of Premier Sports

“We are thrilled to be working with Premier Sports to help them populate all of their offerings with innovative and exciting highlights. From linear TV to OTT to Amazon Prime, Premier Sports customers in the UK and Ireland now have many unique ways to experience sports highlights, no matter how they access Premier Sports,” said Ross Munro, Head of Commercial UK, WSC Sports.

About WSC Sports

WSC Sports automates the creation and distribution of highlights for over 200 leagues and broadcast partners across the globe, including the NBA, NHL, ESPN, YouTube TV, Bundesliga, FA Women’s Super League, DAZN, Six Nations and many more.

Utilizing advanced AI and Machine Learning technologies, WSC Sports’ proprietary platform analyzes live sports broadcasts, identifies each and every event that occurs in a game, and in real-time creates and publishes customized short-form videos. This enables sports media rights owners to maximize the use of their content, creating new revenue streams and a personalized fan experience on every platform for every type of fan.

About Premier Sports

Premier Sports launched in August 2009. The channel is available in the UK through subscription via the Sky and Virgin linear TV platforms and online via the Premier Player and Amazon for Prime customers. In Ireland, Premier Sports is available on Sky and NOWTV.

Live and exclusive rights include LaLiga, Scottish Cup football, United Rugby Championship (URC), Rugby League Championship and Challenge Cup games from the English Premier League, Ice Hockey, Motorsports, GAA & MMA. Many of these rights are available in both territories with some exclusive to each region.