The Partnership Will Disrupt the Sports Tech Space by Introducing New Technology to the Russian Market
Okko Sport, the leading Russian subscription-based sports broadcaster, announced today a partnership with WSC Sports, the global leader in artificial intelligence (AI)-driven sports video technology.
Okko Sport , the official Russian broadcaster of the English Premier League, Major League Soccer and CONCACAF qualifiers for the 2022 FIFA World Cup, will use WSC Sports’ proprietary technology to automate real-time highlights production. The technology involved in this partnership is new to the Russian market.
The partnership will also feature joint efforts by the two companies to develop innovative solutions that will disrupt the over-the-top content (OTT) and sports fan experiences in the Russian market.
Some of these developments and initiatives will be announced in the coming months.
“This partnership will immediately get more sports content in front of the millions of sports fans in Russia,” WSC Sports Head of Business Development, Central Eastern Europe & Russia Itai Epstein said. “Our technology will not only extend Okko Sport’s offerings but also distribute highlights and other short-form content to Russian sports fans faster than ever before. Our innovation won’t stop there. This partnership is the start of other initiatives our two companies have planned for the Russian marketplace.”
“We created Okko Sport to give football fans an opportunity to watch matches of their favorite teams with comfort and pleasure” said Mikhail Gershkovich, Head of Sports Projects, Rambler Group and Okko Sport. “Our innovative service offers fans a choice of commentary track, as well as stadium sounds, the ability to watch on three devices at the same time, at 50 FPS, in 4K and many other features. Now we are making the next step — thanks to the partnership with WSC Sports, Okko Sport clients will get even more premium sports content in real-time.”
— WSC Sports (@WSC_Sports) November 25, 2020