Okko Sport and WSC Sports Innovate the Way Russian Sports Fans Discover and Consume Highlights With Google Web Stories

Fans in Russia who search for English Premier League or La Liga on Google will now be able to access real-time, in-match highlights with Google Web Stories.

Okko Sport, the leading Russian subscription-based sports broadcaster, announced today it has expanded its partnership with WSC Sports, the global leader in AI sports video technology, to include highlights of all English Premier League and La Liga games in stories format embedded directly in Google Search, where users can also find sports game scores, schedules, standings, stats and other key content.

With the addition of Google Web Stories, Okko Sport will innovate the in-game experience for sports fans in Russia, with real-time highlights that continuously update and populate Google Search as live games progress, making content easier to consume than ever before.

Google Web Stories provides a new touchpoint for fans to discover Okko Sport content outside of their usual channels such as social media pages, apps or websites. Okko Sport will utilize Web Stories to drive traffic and subscriptions to its OTT platform and will take advantage of the new monetization opportunities that WSC Sports can help unlock via Web Stories.

Agustin Pesciallo, Product Partnerships Manager for Google Search said: “We believe that Web Stories is an amazing new way for fans to discover and consume live sports highlights, and we are excited to see Okko adopting the format, making them the first Russian rights holders to feature Web Stories on Google Search.”

WSC Sports’ artificial intelligent technology provides Okko Sport with an automated end-to-end highlights storytelling solution that automatically creates stories for use on Google Search and drives traffic back to Okko Sport.

Oleg Manzha, CEO at Okko Sport said: “We offer our subscribers the most advanced ways to discover the world of sports. Together with WSC Sports we take a step further making highly relevant Okko Sport content available to wider audiences”.

‘When we began working with Okko Sport, we set out to have a long-term relationship where we would build together new tools to innovate the way fans consume sports in Russia. I’m so pleased that Okko Sport will be using WSC Sports to create stories for Google Search to expose their content to more people,” said Itai Epstein, Director of Business Development, EMEA & China

Okko Sport began working with WSC Sports in November 2020 to create content and automate real-time highlights for their subscription services. The expansion to include Web Stories builds on that relationship to disrupt the OTT viewing experience for fans in the Russian sports market.