Migu Utilize WSC Sports’ Advanced AI Technology to Transform Viewing Experiences for Sports Fans in China

Migu, China’s leading sports broadcaster, and WSC Sports, the global leader in AI sports video technology, have announced a new partnership to create and distribute automated video highlights across Migu’s streaming platform and social media channels. This innovative partnership will utilise WSC Sports’ AI technology to transform the way Migu creates real-time video content and enhance the viewing experience for sports fans in China.

Migu, China Mobile’s streaming service, has aggregated more than 30 sports rights and operates more than 8,000 sports events throughout the year with an average of over 20 events per day. The total live broadcast time is more than 16,000 hours throughout the year. This cooperation with WSC Sports will apply AI video technology to the live broadcast of matches from the NBA, CBA, English Premier League, LaLiga, Serie A, Bundesliga and Ligue 1, and efficiently and intelligently generate personalized real-time event highlights, bringing a better viewing experience to users.

As sports media consumption habits continue to trend towards short-form content, WSC Sports’ technology, and wide range of content solutions, allow Migu to meet the demand and expectation of modern fans. The ability to scale content creation and deliver it in real-time, enables next-level event coverage and enables Migu to enhance the OTT live experience. This partnership highlights Migu’s commitment to deploying cutting edge technology to bring the best solutions and viewing experiences to fans in China.

The Chinese market represents a major area of focus for WSC Sports and its presence among the largest rights holders in China is growing rapidly. The technology company already lists Tencent, CCTV, CBA and more as partners in the region.

“We’re delighted to add leading sports broadcaster Migu to our growing portfolio of clients in China. Sports fans are no longer gathering around the TV in time for kick-off. Rather, they’re streaming from any location using a range of devices. Migu has been at the forefront of this change in the Chinese market and this partnership demonstrates its continued commitment to innovation. With many modern fans preferring to watch highlights instead of full games, WSC Sports’ AI-driven platform will enable Migu to continue its tradition of providing pioneering experiences to sports fans,” said Yang Zhao, Business Development, China at WSC Sports.