LPGA Tour and WSC Sports Take Tournament Coverage to the Next Level With AI-Powered Stories on Google

Real-time, in-round highlights to be searchable and accessible via Google Search, powered by WSC Sports

The Ladies Professional Golf Association (LPGA) announced today it has expanded its partnership with WSC Sports, the global leader in AI sports video technology, to deliver a new fan viewing experience in WSC Stories. 

With WSC Stories, the LPGA Tour is transforming the way its tournaments are covered online by offering a new way for fans to consume golf content. Powered by WSC Sports’ AI machine learning platform, WSC Stories automatically creates vertical video highlights of LPGA tournaments and publishes them in the OneBox at the top of the Google Search results page, making LPGA content more discoverable and accessible than ever before. Fans searching for LPGA news and updates will now have instant access to tournament highlights in real time, without needing to navigate away from Google.

In addition to offering fans an innovative new viewing experience, WSC Stories also include call-to-action options that the LPGA Tour can use to direct fans to watch the tournament live, or navigate them to their other digital properties.

LPGA has been working with WSC Sports since 2020, utilizing the AI highlights platform to generate and distribute video at scale and speed. The organization first implemented WSC Stories in October 2022 during the LPGA MEDIHEAL Championship and the Pelican Women’s Championship presented by Konica Minolta and Raymond James earlier this month. Stories will also be used during the CME Group Tour Championship from November 17-20.

“The LPGA Tour is always looking for innovative ways to increase fan engagement and build excitement within our fanbase,” said Brian Carroll, Executive VP, Global Media Distribution and Partnerships. “WSC Stories leverages the power of Google Search to connect new fans to the excitement of women’s golf, and provide more ways for them to discover, access and consume real-time highlights.” 

“We’re excited to deepen our collaboration with the LPGA through their addition of WSC Stories. WSC Sports strives to develop game changing content solutions for our clients so they can deliver the best experience possible to their fans. We’re proud that WSC Stories will help fans experience a new way of consuming LPGA Tour highlights,” said Amir Gelman, General Manager and Head of Business Development, North America at WSC Sports. 

WSC Stories has been implemented by more than 40 international rights holders across six different sports since 2021. In the past year, more than 10,000 Stories have been created, resulting in more than 150 million views and an average click through-rate of 15 percent. 

About WSC Sports

WSC Sports automates the creation and distribution of highlights for over 250 leagues and broadcast partners across the globe, including the NBA, ESPN,Globo, DirectTV, NASCAR, YouTubeTV, La Liga,  Bundesliga, Serie A, and DAZN.

Utilizing advanced AI and Machine Learning technologies the WSC Sports proprietary platform analyzes live sports broadcasts, identifies each and every event that occurs in a game, and in real-time creates and publishes customized short-form videos. This enables sports media rights owners to maximize the use of their content, creating new revenue streams and a personalized fan experience on every platform for every type of fan.

About the LPGA 

The LPGA is the world’s leading professional golf organization for women, with a goal to change the face of golf by making the sport more accessible and inclusive.

Created in 1950 by 13 Founders, the Association celebrates a diverse and storied history. The LPGA Tour competes across the globe, reaching television audiences in more than 220 countries. The Epson Tour, the LPGA’s official qualifying tour, consistently produces a pipeline of talent ready for the world stage. The LPGA also holds a joint-venture collaboration with the Ladies European Tour (LET), increasing playing opportunities for female golfers in Europe. Across the three Tours, the LPGA represents players in more than 60 countries.

Additionally, the LPGA Foundation has empowered and supported girls and women since 1991, most notably through LPGA*USGA Girls Golf, the only national program of its kind, which annually engages with nearly 100,000 girls. The LPGA Amateur Golf Association and LPGA Women’s Network provide virtual and in-person connections to female golfers around the world, while LPGA Professionals are educators, business leaders and gamechangers dedicated to growing the game of golf for everyone.