WSC Sports is proud to announce an agreement with LaLiga, the legendary Spanish football league, to innovate the league’s global digital strategy with automatically created and distributed real-time video highlights of all first and second division matches during the 2022/23 football season.
Utilizing advanced AI and Machine Learning technologies, the WSC Sports platform analyzes live sports broadcasts, identifies each and every event that occurs in a game, and in real-time creates and publishes customized videos. Each video comes complete with graphical and contextual elements added for branding and sponsorship opportunities. This enables LaLiga to maximize the use of their content, creating new revenue streams and a personalized fan experience on every platform for every type of fan.
This game-changing way to create real-time highlights at speed and scale will be used by LaLiga across all their digital properties (website, app, social media) for all first and second division matches during the 2022/23 season, around 800 games. Content created via the WSC Sports platform will also be distributed to LaLiga teams, so all fans across the league can enjoy the same viewing experience regardless of the team they support.
1⃣ more sleep… 🛏️
😍 The football that inspires returns 𝙏𝙊𝙈𝙊𝙍𝙍𝙊𝙒!#KickOffLaLigaSantander
— LaLiga English (@LaLigaEN) August 11, 2022
LaLiga will also be using the WSC Sports platform to unlock content from the LaLiga archive. Around 5,000 matches from the past six LaLiga Santander and LaLiga SmartBank seasons will be automatically indexed and tagged making them ready for any number of highlight combinations to be created in minutes.
Not only will LaLiga be able to fill their digital properties with AI generated video content, but they will also utilize a newly-launched WSC Sports product, Broadcast Pro, to easily create and edit matchday highlights at speed, in high resolution, for their broadcast TV channel
“We are pushing the boundaries of innovation to use LaLiga content in new and exciting ways, all with the goal of bringing LaLiga fans around the world closer to the games, plays and players they love. Using AI to speed up creation and distribution of our content, as well as our archive footage in broadcast quality, brings a level of technology expertise not seen anywhere else in sports,” said Melcior Soler, Audiovisual Director of LaLiga.
“We’re delighted that LaLiga will be using the WSC Sports platform for the upcoming season to revolutionize their global digital strategy. It’s a privilege to work with such a global name and such a forward-thinking league that is always looking to deliver the best content experiences possible for its fans.” Itai Epstein, Director of Business Development, Head of EMEA & China at WSC Sports
LaLiga joins WSC Sports’ roster of leading football clients, including UEFA, Lega Serie A, Bundesliga, Real Madrid, the English FA, MLS, J league, Belgian Pro League, the Italian Football Federation (FIGC) and more.
About WSC Sports
WSC Sports automates the creation and distribution of highlights for over 250 leagues and broadcast partners across the globe, including the NBA, ESPN, YouTubeTV, Bundesliga, Serie A, and DAZN.
Utilizing advanced AI and Machine Learning technologies WSC Sports’ proprietary platform analyzes live sports broadcasts, identifies each and every event that occurs in a game, and in real-time creates and publishes customized short-form videos. This enables sports media rights owners to maximize the use of their content, creating new revenue streams and a personalized fan experience on every platform for every type of fan.
LaLiga is a global, innovative and socially responsible organisation which is a leader in the leisure and entertainment sector. It is a private sports association composed of the 20 public limited sports companies (SADs) and clubs of LaLiga Santander and the 22 of LaLiga SmartBank, and is responsible for organising professional football competitions in Spain. LaLiga is the football competition with the most social media followers in the world, with over 140 million followers across 16 platforms in 15 different languages. With its headquarters in Madrid (Spain), it is present in 41 countries through eleven offices and 44 delegates. The organisation carries out its social work through its foundation and was the world’s first professional football league to establish a league for intellectually challenged footballers: LaLiga Genuine Santander.