K LEAGUE Partners With WSC Sports to Innovate New Media Video Delivery And Better Engage Fans

AI Platform Creates Content In Real-Time To Be Shared On Social Media And Other Digital Platforms

The K LEAGUE , South Korea’s professional football league, and WSC Sports, the AI-driven video production and distribution platform, announced they have partnered to innovate the K LEAGUE’s use of digital video within South Korea’s rapidly changing new media landscape. This marks the first time a Korean sports organization has partnered with WSC Sports, who already works with top global sports leagues such as the NBA, Bundesliga, MLS, FIBA and J League.

WSC Sports’ platform allows the K LEAGUE to automatically create short-form videos in real-time that are easily shared across all digital platforms. AI technology will allow the K LEAGUE to offer fans a greater scope of video content, more personalized and across more channels. The partnership opens channels to reach and engage with new fans across domestic and international markets.

The technology will be rolled out across K LEAGUE 1 and K LEAGUE 2 competitions, identifying every event that occurs in the game broadcast and creating personalized video content that is immediately ready for publication. WSC’s AI technology automated more than 13 million clips and highlights for its league and media partners in 2019.

“We are delighted to announce this partnership with WSC Sports. Since we have newly built up a cloud based media center, we will optimize the media center to connect with the WSC Sports’ platform. We very look forward to working with WSC to create content that contributes to improving fan and supporter satisfaction in Korea and abroad.” said Doojin Sa, Head of New Media at K LEAGUE

“Moving into the South Korean market is an important milestone for WSC Sports with the evolution and development of our technology across Asia” said Guy Port, head of Asia Pacific at WSC Sports. “We look forward to this opportunity to work with the K LEAGUE and help them showcase their talented on-field product to better connect with existing fans and capture new audiences.”


K LEAGUE (Korea Professional Football League) is South Korea’s professional association football league including the first division K League 1 and the second division K League. Founded in 1983, the K LEAGUE has 37 years of rich history with 11 titles of AFC Champions League (Former AFC Club Championship). In 2019, the association has equipped with in-house production and the cloud based media center providing 4k transmission for live matches worldwide with archive system.

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About WSC Sports

WSC Sports’ platform generates personalized sports videos for every digital platform and every sports fan — automatically and in real-time. Currently being used by leading media rights owners such as NBA, MLS, FIBA, Cricket Australia, WarnerMedia, Discovery, Amazon, Bleacher Report, and many others, WSC Sports’ platform utilizes advanced AI and Machine Learning technologies to analyze live sports broadcasts, identify each and every event that occurs in the game, create customized short-form video content and publish to any digital destination. This enables partners to instantly generate and distribute professionally edited personalized clips and videos on a large scale, to engage audiences and maximize video monetization opportunities.

Find out more about us here: https://wsc-sports.com

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