K LEAGUE Partners With WSC Sports to Innovate New Media Video Delivery And Better Engage Fans

AI Platform Creates Content In Real-Time To Be Shared On Social Media And Other Digital Platforms

The K LEAGUE , South Korea’s professional football league, and WSC Sports, the AI-driven video production and distribution platform, announced they have partnered to innovate the K LEAGUE’s use of digital video within South Korea’s rapidly changing new media landscape. This marks the first time a Korean sports organization has partnered with WSC Sports, who already works with top global sports leagues such as the NBA, Bundesliga, MLS, FIBA and J League.

WSC Sports’ platform allows the K LEAGUE to automatically create short-form videos in real-time that are easily shared across all digital platforms. AI technology will allow the K LEAGUE to offer fans a greater scope of video content, more personalized and across more channels. The partnership opens channels to reach and engage with new fans across domestic and international markets.

The technology will be rolled out across K LEAGUE 1 and K LEAGUE 2 competitions, identifying every event that occurs in the game broadcast and creating personalized video content that is immediately ready for publication. WSC’s AI technology automated more than 13 million clips and highlights for its league and media partners in 2019.

“We are delighted to announce this partnership with WSC Sports. Since we have newly built up a cloud based media center, we will optimize the media center to connect with the WSC Sports’ platform. We very look forward to working with WSC to create content that contributes to improving fan and supporter satisfaction in Korea and abroad.” said Doojin Sa, Head of New Media at K LEAGUE

“Moving into the South Korean market is an important milestone for WSC Sports with the evolution and development of our technology across Asia” said Guy Port, head of Asia Pacific at WSC Sports. “We look forward to this opportunity to work with the K LEAGUE and help them showcase their talented on-field product to better connect with existing fans and capture new audiences.”