Federazione Italiana Giuoco Calcio (FIGC), the Italian Football Federation, announced today a 3-year collaboration with WSC Sports, the global leader in artificial intelligence (AI)-driven sports video technology, to create AI-powered highlights of the Serie A TimVision, the highest league of women’s football in Italy.
FIGC will be using WSC Sports’ full suite of automation tools to capture every moment within a game and then automatically create video highlights in real-time to be shared across the women’s football division social media channels and other digital properties. AI-generated highlights enable FIGC to scale the production and distribution of its content, and drive engagement with football fans, both in Italy and around the world.
“We are pleased to partner with WSC Sports to help us significantly increase exposure and visibility of our Serie A TimVision through innovation and technology”, said Ludovica Mantovani, President of the Women’s Football Division FIGC.
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We are proud that our AI highlights technology is supporting the growth of women’s football in Italy and driving fandom for Serie A and the women’s game around the world. We’re excited to be a part of this project and to bring fans closer to the action, wherever they are”, said Ben Mirvis, Business Development at WSC Sports.
WSC Sports adds the FIGC to its growing partnership portfolio in women’s football, which also includes the English Football Association Women’s Super League (WSL) and the Puerto Rican Football Federation’s Liga Puerto Rico.
About Federazione Italiana Giuoco Calcio (FIGC)
The Italian Football Federation is the governing body of football in Italy. It is based in Rome and the technical department is in Coverciano, Florence.
It organizes the Italian football leagues and Coppa Italia and it is also responsible for appointing the management of the Italian national teams. To support the growth of women’s football, starting from 8 September 2018 the Women’s Football Division operates internally within the FIGC, being directly responsible for organizing the Serie A, Serie B, Youth Championship, Italian Cup, and Super Cup competitions. The FIGC is one of the five Federations to have joined the first women’s development strategy project organized by UEFA.