Globo and WSC Sports Announce Innovative Partnership to Bring AI-Generated Soccer Highlights to Fans in Brazil

Largest Media Company in LATAM to Work with WSC Sports on Real-Time Highlights Across Digital Offerings

Globo, the largest mass media group in Latin America, and WSC Sports, the global leader in artificial intelligence (AI)-driven sports video technology, today announced a partnership to bring automated real-time video highlights and sports content to soccer fans in Brazil across Globo’s digital properties, streaming and social media. Globo will be using WSC Sports’ full suite of technology tools to share content and engage with fans, while growing their fanbase and maximizing both content production capabilities and advertising opportunities within their streaming platform, Globoplay, ge.globo and YouTube channel.

“We’re excited to bring our AI platform to Globo’s footprint and proud that the largest media company in LATAM chose WSC Sports as their main provider. Globo is truly innovating in fan engagement with real-time highlights. Our partnership with Globo is an important move for WSC Sports and represents a significant step in our growth,” said Amir Gelman, Head of Enterprise Business Development, WSC Sports.

“By using a digital native technology, this project supports us in increasing the content delivery in our streaming platform and digital properties. With WSC Sports full suite of technology, we achieve state-of-the-art sports video automation, completely in line with our strategies as a mediatech company,” said Paulo Rabello, Director of Content Operations Hub at Globo.

WSC Sports and Globo are able to personalize and customize content for every fan in Brazil, no matter their favorite team or player and on which platform they choose to consume their content.

About WSC Sports

WSC Sports’ proprietary AI technology platform automates the creation and distribution of highlights for over 150 leagues and broadcast partners across the globe, including the NBA, NHL, ESPN, YouTubeTV, Bundesliga, FIBA, FanDuel and Bleacher Report.

Utilizing advanced AI and Machine Learning technologies the WSC Sports platform analyzes live sports broadcasts, identifies each and every event that occurs in a game, and in real-time creates and publishes customized short-form videos. This enables sports media rights owners to maximize the use of their content, creating new revenue streams and a personalized fan experience on every platform for every type of fan.

About Globo

Latin America’s largest media company, Globo, brings together free-to-air and pay TV channels, in addition to digital products and services. Its linear channels speak to more than 100 million people in Brazil every day. And, thanks to its wide network of partner affiliates that covers the entire country, it is able to be local, regional and national at the same time. In 2018 it started its digital transformation journey, becoming a mediatech company, strongly supported by technology and focused on direct relationships with consumers. It provides audiences a complete viewing experience, which combines the ability to produce high quality content with technological expertise, with distribution on various platforms, such as TV Globo, a free-to-air TV channel; its 26 pay TV channels; its SVOD and streaming platform Globoplay; and digital products: news G1; sports ge.globo; and entertainment Gshow, among others.