The Partnership Brings In-App Highlights Directly to Users in Real-Time
FanDuel Group, the premier online gaming company and America’s #1 Sportsbook, and WSC Sports, a Tel Aviv-based startup that leverages artificial intelligence to generate highlights from live sports broadcasts, today announced a partnership to push real-time highlights of golf events to FanDuel Sportsbook app users. This marks the first time a U.S. sports betting operator will deliver highlights packages to sports bettors.
WSC Sports’ technology gives superpowers to video editors by using AI to automatically analyze live sports broadcasts, identify each and every event that occurs and then create customized short-form video content that can be published on any digital destination. This partnership will allow FanDuel to enhance their customer experience by sharing in-game action with their users directly to their mobiles, in near real-time.
“We’re taking the FanDuel Sportsbook app experience beyond just placing a bet — now our customers will get the best highlights pushed to them each week to consume and act on,” said Adam Kaplan, GM/VP of Sports Content, FanDuel Group.
“Part of our ongoing focus is providing a fully integrated experience that gives our customers the ability to follow and interact in real-time with the sports they care about.”
The WSC Sports platform is the only one of its kind, creating personalized automated highlights for every type of sports fan. The technology currently automates the highlights editing process for 17 different sports. The partnership between FanDuel Group and WSC Sports begins with golf-specific content, but allows for the opportunity to expand into other sports.
The two companies are able to provide in-app integrations and highlights related to both fantasy sports and betting, instantaneously alerting fans as to the performance of their teams and players.
We’re excited to announce our latest partnership with #FanDuel.@FanDuel will utilize WSC Sports’ 𝒂𝒖𝒕𝒐𝒎𝒂𝒈𝒊𝒄𝒂𝒍 AI technology to push real-time highlights of golf events to FanDuel Sportsbook app (@FDSportsbook) users.#fanduelsportsbook #sportsbetting #WSCsports pic.twitter.com/cuhqy1xSBE
— WSC Sports (@WSC_Sports) February 16, 2021
“Both WSC Sports and FanDuel work with the biggest names and brands in sports, providing a synergy between our two teams,” Aviv Arnon, CBDO, WSC Sports said. “Both companies’ technological innovations aim to enhance the sports fan experience and we’re looking forward to dually accomplishing those stated goals.”
About WSC Sports
WSC Sports’ proprietary AI technology platform automates the creation of highlights for over 150 leagues and broadcast partners across the globe, which include the NHL, NBA, ESPN, YouTubeTV, FIBA, Eleven Sports, Nascar, and Bleacher Report. WSC Sports enables partners to create a mass of highlights in real-time that can be distributed directly over social media and other digital channels, in addition to a wide range of innovative solutions to increase brand awareness, disrupt fan engagement and personalization and maximize monetization opportunities.
About FanDuel Group
FanDuel Group is an innovative sports-tech entertainment company that is changing the way consumers engage with their favorite sports, teams, and leagues. The premier gaming destination in the United States, FanDuel Group consists of a portfolio of leading brands across gaming, sports betting, daily fantasy sports, advance-deposit wagering, and TV/media, including FanDuel, Betfair US, and TVG. FanDuel Group has a presence across all 50 states and 8.5 million customers. The company is based in New York with offices in California, New Jersey, Florida, Oregon, and Scotland. FanDuel Group is a subsidiary of Flutter Entertainment plc, the world’s largest sports betting and gaming operator with a portfolio of globally recognized brands and a constituent of the FTSE 100 index of the London Stock Exchange.
Find out more about WSC Sports here.