Extreme E, the pioneering electric off-road racing series, is teaming up with WSC Sports, the global leader in artificial intelligence (AI)-driven sports video technology ahead of its second X Prix from 29–30 May 2021 at Lac Rose in Dakar, Senegal.
Extreme E will have access to WSC Sports’ cloud-based live-clipping platform Clipro, allowing the series to create and publish near-live and post-race highlights in a matter of seconds, as well as WSC Sports’ innovative Graphics Engine, which automatically adds stunning visuals to videos to help brand and monetise content.
During the series Extreme E and WSC Sports will work closely to apply WSC Sports’ state-of-the-art AI technology to automatically generate real time highlights for this new sport. WSC Sports has already adapted its technology to support car racing working in 2020 with its partner NASCAR to automatically produce real-time race highlights.
WSC Sports will also assist Extreme E in distributing race highlights to all its media partners, as well as drivers’ social channels thanks to WSC Sports’ partnership with Socialie.
Ali Russell, Chief Marketing Officer at Extreme E, said: “It is really important for us to share the action with our fans as soon as possible as they won’t be watching the races on site. This partnership with WSC Sports not only allows us to share content quickly, but with some really interesting graphics and overlays, which I’m sure will appeal to our global audience.”
Itai Epstein, Head of Business Development, Central Eastern Europe & China at WSC Sports: “Extreme E offers an exciting and ambitious new racing concept. WSC Sports is always happy to partner with innovative and forward thinking organisations, and so we’re honoured to take part in this great endeavour and contribute to its success by providing Extreme E with the tools to maximise fan engagement and spread the word across digital media around the world.”
Extreme E is a sport for purpose, aiming to highlight the climate crisis. In doing so, it looks to keep its carbon footprint as low as possible, which is why fans will not be on site, but able to watch the action through a plethora of global broadcasters and the championship’s social media channels.
About Extreme E
Extreme E is a radical new racing series, which will see electric SUVs competing in extreme environments around the world which have already been damaged or affected by climate and environmental issues. The five-race global voyage highlights the impact of climate change and human interference in some of the world’s most remote locations and promotes the adoption of electric vehicles in the quest for a lower carbon future for the planet.
To minimise local impact, Extreme E races will not be open to spectators, with fans instead invited to follow the action through live TV broadcast, and on social media.
The St. Helena, a former passenger cargo ship, has undergone a multi-million Euro refit to minimise emissions and transform her into Extreme E’s operations hub. The ship will be used to transport the championship’s freight and infrastructure, including vehicles, to the nearest port, minimising Extreme E’s footprint, as well as being used to facilitate scientific research through its on-board laboratory.
Extreme E is also pioneering hydrogen fuel cell technology which will enable its race fleet to be charged using zero emission energy. This innovative solution from AFC Energy uses water and sun to generate hydrogen power. Not only will this process emit no greenhouse emissions, its only by-product will be water, which will be utilised elsewhere on-site.
About WSC Sports
WSC Sports’ proprietary AI technology platform automates the creation and distribution of highlights for over 150 leagues and broadcast partners across the globe, including the NBA, NHL, ESPN, YouTubeTV, Bundesliga, FIBA, FanDuel and Bleacher Report.
Utilizing advanced AI and Machine Learning technologies, the WSC Sports platform analyzes live sports broadcasts, identifies each and every event that occurs in a game, and in real-time creates and publishes customized short-form videos. This enables sports media rights owners to maximize the use of their content, creating new revenue streams and a personalized fan experience on every platform for every type of fan.
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