Canadian Elite Basketball League Partners With WSC Sports to Automate Video Highlight Creation

WSC Sports, the global leader in artificial intelligence (AI)-driven sports video technology, and the Canadian Elite Basketball League (CEBL), the First Division Professional League partner of Canada Basketball, today announced a partnership to create real-time video highlights using WSC Sports’ machine learning platform and distribute content to CEBL’s website, OTT platform and social channels.

The seven team CEBL was founded in 2017 and began play in 2019, with a focus on showcasing home-grown professional talent while creating an exciting basketball entertainment experience. The League will be using WSC Sports’ platform to capture video of key plays and players in all CEBL games and automatically create highlights to be shared across digital and social platforms.

“We are really excited to use WSC Sports’ innovative technology tools to help elevate the content experience of CEBL basketball around Canada and beyond,” said Ansh Sanyal, Director, Brand & Marketing of CEBL.

“WSC Sports’ platform has partnered with top leagues like the NBA, NHL, NBL Australia and more — it’s great to be able to add the CEBL to that list as well”.

“Building on the Toronto Raptors NBA championship win in 2019, basketball in Canada has never been hotter! We are pleased to help the CEBL grow their digital presence and engage with more fans by sharing CEBL highlights automatically and in real-time,” said Jessica Anguiano, business development manager at WSC Sports.

About WSC Sports

WSC Sports’ proprietary AI technology platform automates the creation of highlights for over 150 leagues and broadcast partners across the globe, which include the NHL, NBA, ESPN, YouTubeTV, FanDuel, FIBA, NASCAR, and Bleacher Report. WSC Sports enables partners to create a mass of highlights in real-time that can be distributed directly over social media and other digital channels, in addition to a wide range of innovative solutions to increase brand awareness, disrupt fan engagement and personalization and maximize monetization opportunities.

About The Canadian Elite Basketball League (CEBL)

A league created by Canadians for Canadians, the CEBL has the highest percentage of Canadian players of any professional league in the country, with 80% of its current rosters being Canadians. Players come from the NBA G-League, top international leagues, the Canadian National Team program, and top NCAA programs as well as from U SPORTS. The only First Division Professional League partner of Canada Basketball, the CEBL season typically runs from May through August. More information is available at

Find out more about WSC Sports here.

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