ACB Partners With WSC Sports to Automate Highlight Creation and Better Engage Fans

Europe’s Premiere Basketball League Utilizing WSC Sports to Grow Social Following, Generate New Revenue Opportunities and Appeal to Fans’ Desire for More Video Content

WSC Sports , the AI-driven video production and distribution platform, announced today an ongoing partnership with ACB, the Spanish basketball league considered to be the best in Europe.

WSC Sports’ platform uses artificial intelligence and machine learning to generate personalized sports videos for every digital platform. Following a successful collaboration that started over a year ago, ACB will continue to use WSC Sports to automate highlights for its 1.1 million social media followers, in addition to allowing the league’s 19 clubs to utilize the platform to automate highlights for their combined 24 million followers.

Liga Endesa is currently broadcast on four continents in 125 countries. The league boasts Europe’s top-tier talent and is considered one of the strongest national leagues in the world, and joins a long list of Tier-1 clients which also use the WSC Sports platform.

“ACB features some of basketball’s most eye-popping highlights on a daily basis,” WSC Sports VP of Partnerships Yitav Topaz said. “We’re excited to be part of the solution that’s going to expose ACB to more of the world’s basketball fans, providing them with more content than ever before.”

ACB boasts some of the most talented players in the world. Last year, 17 of the FIBA World Cup medalists were playing in the ACB, including eight world champions with Spain. Liga Endesa has also been home for some of the biggest world stars: Luka Doncic, Ricky Rubio, Marc Gasol or Kristaps Porzingis were raised in ACB. The WSC platform will instantaneously help grow the league’s reach while exposing their unique talent and high level competition to global basketball fans.

WSC Sports currently has over 100 league and media clients. In 2019 alone, WSC Sports’ technology created over 13 million clips and highlights for its partners. The company works with other professional sports leagues like MLS, Cricket Australia, the NHL and FIBA and rights holders like Bleacher Report, WarnerMedia and Discovery.

Jose Miguel Calleja, ACB’s General Manager, stated that “it was the right time for us to go one step further in our digital content and this partnership with WSC will definitely help ACB as an organization and all our clubs to reach fans in a completely different way, and create new commercial opportunities”.