Leaders Week 2022: Finding Untapped Value in Sports Content With WSC Stories

“WSC Sports has helped us to be there when the game is happening in real-time…it’s critical for us to appear there. The partnership with Google and WSC is changing the behavior…before you would be searching and [just] get a live score. Now you get a thumbnail with real, live action. You can actually click on the highlight straight from your phone,” said Sergi Talavera, Head of SEO, DAZN Group.

Every year, over 3,000 of the sports industry’s leading executives gather for one of the biggest events of the year—Leaders Week London. This year, WSC Sports’ VP of Growth, Vadim Drozdovski, sat down with Marvin Brischke, Strategic Partner Development Manager at Google, and Sergi Talavera, the Head of SEO at DAZN.

Vadim, Marvin and Sergi are working together to bring real-time highlights to more fans, via Google OneBox, which appears at the very top of Google Search results and was specifically designed to provide quick access to information to Google searchers. 

OneBox is the home for a new feature from WSC Sports, WSC Stories. The technology automatically clips vertical highlights from a game or match, and then posts them to OneBox in real-time. Now fans searching for updates on Google have instant access to highlights that cue them into the game, alongside all of the other pertinent information like scores, game/match time and scheduling. 

Since its inception, WSC Stories has been implemented by more than 40 international rights holders and boasts over 150 million views (and counting), with an average click through rate of 15 percent. Check out the full session above to hear more about WSC Stories, and to get a look at the technology that’s revolutionizing the way rights holders serve their fans.