WSC Sports CEO, Daniel Shichman sitting on a panel at the 2024 World Congress of Sports hosted by CAA.

WCOS 2024: A New Era of Content, Storytelling, and Innovation

May 1, 2024

In April 2024, the CAA World of Congress of Sports brought together leaders from across the sports industry to Los Angeles for two days of discussion and networking.

WCOS 2024: A New Era of Content, Storytelling, and Innovation

May 1, 2024

Share this article

The panel A New Era of Content, Storytelling and Innovation featured notable sports heavy hitters, including our own CEO and Co-founder Daniel Shichman, along with Premier Lacrosse League’s President and Co-founder, Paul Rabil, Netflix’s VP of Nonfiction Sports, Gabe Spitzer, SVP of ESPN’s Creative Studio, Carrie Brzezinski-Hsu, and SMAC Entertainment’s VP of Non-Scripted Development, FredAnthony Smith.

Watch the full 30-minute session here:

All panel members agreed that sports media organizations must extend beyond live game coverage and cater to fans’ diverse content preferences across different lengths, formats, and platforms.

“We can’t dictate, ‘Okay, here’s a three-hour game. Lean back and watch it.’ It doesn’t work anymore. You need to see how you touch every fan in every touch point and make sure you get there.”

Gabe Spitzer from Netflix echoed this sentiment, discussing the company’s emphasis on non-fiction and documentary content that dives deep into the personal and human aspects of sports. Not only does this give fans a glimpse into the day-to-day lives of their favorite athletes, but it serves as a perfect bridge to turn casual fans into die-hards.  But, regardless of medium or location, at the heart of all content lives the core tenets of storytelling. Drama and emotion will always win.

“Number one is story is king. Number two is to establish a hook. You got to have believable characters with real arcs. Conflict is the big narrative driver of drama. And you have to appeal to emotions. And the last one, it’s got to have a great ending.”

This also means telling these stories exactly how different audiences want to receive them, including the localization and dubbing of content to audiences’ preferred languages.

With the barriers to content creation lower than ever, all panel members stressed the importance of speed, creativity, and innovation. For ESPN and Carrie Brzezinski-Hsu, this has taken shape in the form of strong intellectual property, thoughtful storytelling, and strategic technological partnerships, while Daniel touched on the impact of generative AI in video content creation.