Why It Matters
Programming follows attention. This ranking shows where fan attention concentrates by measuring the total number of videos created around each player during the 2024-25 season. Use it to plan slates, personalize feeds, and point sponsorships toward the names that drive viewing.
Download the full report
Get the complete top-20 ranking, analysis, and recommendations.
Key takeaways
-Shai Gilgeous-Alexander is no. 1. SGA leads the list with 54,691 videos created around his performances, ahead of Nikola Jokić and Stephen Curry.
-International stars carry major weight. Eight of twenty players are internationals (SGA, Jokić, Giannis, Dončić, Şengün, Siakam, Anunoby, Towns) and they account for 41.3% of the Top-20 total. Notably, #1, #2 and #4 are international.
-A younger top ten. Anthony Edwards, Jalen Brunson, and Tyrese Haliburton break into the top tier, signaling a generational shift in what fans watch.
Fans don't stop watching when the horn sounds. They keep up through short, vertical video across TikTok, Instagram, YouTube Shorts, and team apps. This report captures that behavior and turns it into a simple, comparable signal.
We analyzed millions of clips created by all NBA rights holders across the WSC Sports network during the 2024-25 season. We then ranked the top 20 players by total videos created about them. That metric reflects where attention actually goes, independent of jersey sales or speculation.
SGA Tops the Ranking
-SGA leads the league in total videos created. Jokić and Curry follow, underscoring the pull of international and legacy stars alike.
-Concentration at the top means programming around a small group of players can move overall performance.
-New names in the top ten show that emerging stars now shape the feed as much as established icons.
How rights holders can use this
-Program around leaders. Give the top five priority placement across pre-game teases, in-game quick cuts, and next-day compilations.
-Personalize by player and language. Many fans follow players first. Build “for you” feeds and alerts around these names to lift return visits.
-Plan for peak windows. Align resources to expected surges so every star moment ships in minutes, not hours.
Download the full report
Get the complete top-20 ranking, analysis, and recommendations.
