In 2015, Anmol transitioned from his asset management career at BlackRock to working as a Sports Partner Sales Manager at Snap Inc. After over 8 years, he’s now the company’s Head of Sports Partnerships, forging strong relationships with top teams, tech companies, and sports rights holders like the NBA, NFL, and ESPN, helping them captivate the next generation of fans.
In his time at Snap Inc., Anmol Malhotra has witnessed a dramatic shift in the sports media landscape. Modern sports fans crave unprecedented access to the lives of their favorite athletes, consuming more “around-the-game” content on-demand than ever before.
As players continue to establish their online presence, there has also been a notable rise in athlete-driven content, offering fans unique perspectives on the game and the personalities behind it.
Recognizing this trend, Shaka shares that WSC Sports recently launched a new product called “Around the Game” which is able to capture memorable moments from things like, player arrivals, interviews, press conferences, and studio shows to provide fans with a comprehensive, 360-degree view of sports events, extending the narrative beyond the action on the field or court.
Anmol recognizes that while these changes present various opportunities, reaching younger audiences and converting casual viewers into dedicated fans has become increasingly challenging. To achieve this, Snap focuses on delivering a more immersive and comprehensive sports experience by seamlessly blending content, technology, and community engagement.
For the highly anticipated FIFA World Cup and Paris Olympics in 2024, Snap will build upon the success of its engaging fan experiences from the recent Super Bowl LVIII and NBA All-Star Game. The company plans to enhance the viewing journey by creating captivating player-focused content, developing custom Snap overlays, and integrating its AR-powered Camera Kit Live technology with stadium video boards. By leveraging these cutting-edge tools and strategies, Snap aims to provide fans with an unparalleled, interactive experience that brings them closer to the action and their favorite athletes than ever before.
