Public broadcasters are navigating a difficult balance.
Sports still deliver some of the largest audiences in media. At the same time, budgets are under pressure, audience behavior is shifting, and digital platforms are setting new expectations for how content is consumed.
Our new eBook, Public Value in Play: How Public Broadcasters Can Lead the Next Era of Sports Coverage looks at how broadcasters are responding to that shift.
A Closer Look at What’s Changing
The eBook focuses on how the value of sports rights is shifting, and what broadcasters are doing to keep up.
We bring together recent examples from public broadcasters across Europe and beyond, including France Télévisions, Channel 4, RTVE, ZDF, and TVNZ.
Inside, we explore:
- How audience expectations are reshaping sports coverage
- The growing role of digital platforms alongside linear broadcast
- The operational pressure to produce more content with limited resources
- The opportunity to extend engagement beyond the live event
Each case offers a different perspective on how sports coverage is evolving in practice.
Why This Matters Now
Broadcasters are being asked to deliver more than coverage. There is an expectation to stay present before, during, and after the live event, and to do it in ways that feel relevant to different audiences.
The eBook looks at how different organizations are approaching it, and what can be learned from their experiences.
