Glossary

The execution of marketing activities that bring a sponsorship to life, often through events, social media campaigns, and other fan engagement efforts.

Performance-based marketing where partners earn a commission by promoting or driving sales through their efforts.

A cloud computing platform that provides on-demand services like storage, databases, and analytics to help businesses scale and manage their IT infrastructure.

The study of data to track performance, engagement, and audience behavior, crucial for decision-making in sports.

WSC Sports’ technology that automatically clips videos from ‘around a sports game’, such as player entrances, warmups, and post-game interviews.

➡️ Around the Game: A Smarter, Faster Way to Manage your Content with AI

Training and support programs to enhance athletes’ skills.

When an athlete promotes a product or service, typically as part of a brand sponsorship or partnership.

Agents managing athletes’ contracts, endorsements, and brand partnerships.

Health professionals who focus on injury prevention and treatment in sports.

Division of audiences across various platforms, challenging traditional media.

An interactive experience layering digital information on the real world, often enhancing fan engagement in sports.

The administrative team responsible for supporting a sports organization behind the scenes.

Analysis comparing a team’s performance to industry standards.

The process of bringing a brand to life through interactive experiences, usually associated with sponsorships.

The value of a brand based on consumer perception and recognition.

Consumer preference for a brand, often cultivated through consistent engagement.

Time-lag in broadcasting to censor or prepare live sports footage.

The rights purchased by networks to show sports events, often one of the most significant revenue streams for sports leagues.

➡️ 7 Ways Sports Broadcasters Can Make the Most of Their Media Rights

A legal or informal agreement between teams or leagues to control competition in specific markets.

The rate at which fans or subscribers stop engaging with a service or content.

Engaging a brand’s customers through experiential marketing at events.

A contract between athletes and owners or leagues covering terms like salaries, benefits, and work conditions.

Organizing and selecting relevant content to meet the interests of a specific audience.

Using valuable content to attract and retain a target audience, strengthening brand loyalty.

A clause allowing teams or players to terminate a contract, often with a financial settlement.

The practice of canceling traditional cable or satellite television subscriptions in favor of alternative internet-based or wireless services.

Financial support given to sports entities by companies in exchange for promotional benefits.

Raising funds for a project through small contributions from a large number of people, often fans.

Gathering input, feedback, or ideas from the public, usually fans, to increase engagement.

Turning fan data into revenue by selling it to sponsors or advertisers.

Payment to athletes delayed to a future date for tax or strategic reasons.

Data describing an audience, such as age, gender, and location, used for targeted marketing.

Tailoring marketing strategies based on audience demographics.

A business model where companies sell products or services directly to consumers without intermediaries.

Online content like videos, graphics, or social media posts used to promote events or brands.

Technology protecting digital content from unauthorized access or sharing.

A strategy that adjusts ticket prices based on factors like demand, opponent, or time.

Competitive video gaming with professional players, tournaments, and sponsorships.

A sponsor directly related to the industry, such as sports apparel brands in a sports event.

A measure of how much the audience interacts with content (e.g., likes, comments, shares).

Customizing event visuals with brand logos and messaging.

Deals restricting certain sponsors to one brand per category.

A team or investor’s plan to withdraw from an investment or agreement.

Creating interactive experiences that allow fans to engage with a brand on a personal level.

Strategies to attract new fans to a team or sport.

Information about fan behavior, demographics, and preferences.

Strategies used to increase fan interaction, loyalty, and satisfaction.

Enhancing fans’ overall satisfaction with the event or content, from stadium experiences to social media.

Rewards programs designed to retain fans and encourage continued engagement.

A designated area at sports events where fans can engage with team-related activities or promotions.

Digital assets that fans purchase to get closer to teams, often via blockchain.

A community of passionate fans who actively engage with and support a particular interest, such as a sports team, celebrity, or fictional universe.

Games where fans create virtual teams from real players and compete.

A designation that allows a team to keep a player under contract for an additional season, typically at a higher salary.

WSC Sports’ tagline.

Income generated from ticket sales at live sports events.

The structure of a game’s flow, used in broadcast and coaching analysis.

The application of game-design elements and game principles in non-game contexts, often used to increase fan engagement in sports apps.

Non-reserved ticketing for entry to events or venues.

The generation born from around 2013 onward, characterized by their early exposure to technology and digital media, often growing up with AI and smart devices.

The generation born roughly between 1997 and 2012, known for being tech-savvy, socially conscious, and highly engaged with digital and social media platforms.

Promoting sports at a community level to build local fan bases and foster long-term loyalty.

Local sports activities encouraging community engagement and participation.

A guaranteed payment to teams or players, regardless of performance or attendance.

Compilations of the most exciting moments from a game or season.

Premium offerings that include VIP seating, catering, and other exclusive amenities.

The estimated number of households exposed to a sports broadcast.

Targeting marketing efforts within a specific geographic area to engage local fans.

Creating unique experiences tailored to individual fans.

Referring to actions or content that occur within a mobile application, such as in-app purchases or in-app advertising.

Ads within sports apps that engage fans during games or events.

Short, time-sensitive content displays within mobile apps used to engage users with quick, interactive updates.

➡️ In-App Stories: The Vertical Video Experience Driving Fan Engagement

When a sponsor provides goods or services rather than cash to a sports organization.

Partnering with popular social media figures to reach a broader audience.

Sponsorships woven into various touchpoints within an event.

Legal ownership of logos, images, or other identifiers that can be licensed for merchandising.

Ads that allow fans to interact or engage with the brand in some way, such as polls or quizzes.

Collaborations between two entities to promote shared objectives.

A metric used to measure the success of a campaign or business activity.

The official uniform worn by athletes, often a source of revenue from sponsorships and merchandise sales.

Machine learning models that can comprehend and generate human language text.

The world’s first sports-dedicated multimodal large language model, created by WSC Sports.

Products branded with team logos or images, typically sold with a licensing agreement.

Broadcasting events in real-time on digital platforms.

➡️ London Huddle: What’s Next in Sports Broadcasting and Streaming?

A premium seating option in sports venues, usually with exclusive amenities.

The portion of an industry’s total sales controlled by a particular team or league.

Increasing brand presence within a particular market segment.

Legal agreements for networks to broadcast or stream sports events.

Selling team-branded products, often a significant revenue source for sports teams.

Small financial transactions conducted within apps or games, common in fantasy sports and sports betting applications.

Celebrating significant achievements or anniversaries as a marketing tactic.

Digital ads targeted at mobile devices, including in-app and location-based ads.

Sponsorship agreements where a brand pays to have a venue or event named after them.

The rights of athletes to profit from their personal brand, including endorsements.
https://wsc-sports.com/blog/customer-spotlight/how-virginia-tech-utilizes-ai-in-its-athletics-department-content-strategy/

A sponsor not directly related to the sports industry but seeking exposure through it.

Promotional activities taking place on the field, such as fan games or sponsor displays.

Streaming content directly to consumers over the internet without a cable provider.

➡️ WSC Sports Wins ‘Best User Experience’ Award at 2023 SportsPro OTT Awards

Ongoing business expenses like rent, utilities, and admin in sports organizations.

Media properties, typically television or radio stations, that are owned by the parent network rather than an affiliate.

A model where fans pay to watch a specific event, commonly used for boxing and MMA.

A fee giving fans the right to purchase season tickets for a specific seat.

Ads placed along the field or court perimeter, highly visible to fans.

Unions representing athletes’ interests in negotiations.

Programs aimed at improving athletes’ skills and ensuring long-term performance.

Detailed review of a game, typically for coaching or broadcast insights.

Exclusive or high-value content for subscribers or paying fans.

Initial sale of tickets from the team or organization.

Including a brand’s product within the broadcast, often a form of subtle advertising.

Coordinated marketing effort to drive event awareness or ticket sales.

Pre-tournament games determining participants in the main event.

Short, fast-paced video or social media content aimed at mobile users and younger audiences.

The total number of people exposed to content, used as a metric in advertising.

A cable television channel that presents sports programming to a local market or geographical region.

The distribution of a league’s revenue among teams, ensuring competitive balance.

Various ways a sports entity generates income, from tickets to media rights.

Right to match any offer made to a competing team or brand.

Measuring the profitability or success of an investment, such as a sponsorship.

Visualization of seating arrangements to optimize ticket sales.

The use of an additional device (e.g., smartphone or tablet) to access supplementary content related to the primary screen (typically a television).

Resale of tickets, typically at a premium price.

A brand’s share of visibility relative to competitors in a space.

Monitoring online conversations to understand fan sentiment.

A brand’s financial or in-kind support for a sports entity, in return for promotional benefits.

Bundled sponsorship elements sold to a brand partner.

The use of data and statistical analysis to inform decision-making in sports, both for performance and business aspects.

Wagering on the outcome of games, increasingly popular with digital platforms.

Promoting sports events, teams, and leagues to increase fan engagement.

Individuals or organizations with a vested interest in the sports entity, including fans, sponsors, and owners.

Digital services that broadcast live or on-demand sports con

The right to stream sports events online, often sold separately from broadcast rights.

Premium seating areas in stadiums, often including private suites with additional amenities.

Data tracking a team’s efficiency and achievements.

Selling multiple event tickets as a package deal.

Lead sponsor with prominent exposure, often named in the event title

The resale of tickets, often at higher prices, sometimes regulated by event organizers.

Any interaction a fan has with a team or brand, from social media to in-game.

Financial ratio indicating a team’s or league’s revenue efficiency.

The primary sponsor whose name is associated with the event or team.

The actual number of fans attending an event, as measured by entry turnstiles.

The branding of athletes’ uniforms, often sold to sponsors for added visibility.

Offering fans additional products or services, such as VIP experiences.

Content created by fans, like photos or reviews.

Measure of how often venues, seats, or resources are used.

A sponsorship model where brands offer goods or services rather than money.

Overseeing operations and events at a sports stadium or facility.

Simulated experiences used to immerse fans in events, often in training and fan experiences.

Technology allowing fans to change seat perspectives digitally.

Data on fan attendance, behaviors, and engagement at venues.

A system allowing users to select and watch video content when they choose to, rather than at a scheduled broadcast time.

Vertical video is a video format that is taller than it is wide, typically filmed in portrait orientation for mobile devices and popular on platforms like Instagram, TikTok, and Snapchat.

Devices like fitness trackers used to monitor athletes’ performance metrics.

Short, visually engaging, tappable content formats on the web, similar to social media stories, designed for quick consumption with images, videos, and animations.

Customizable software used by multiple teams but branded uniquely.

The calculated likelihood of a team winning a game at any point during a match.

Brand-backed internet access in sports venues.

Streamlining tasks like content creation or fan engagement.

Initiatives to nurture young talent in sports.

Budgeting each period from scratch, requiring justification for each expense.

Efforts by teams or venues to reduce carbon footprint.

A defensive strategy in sports where players guard specific areas rather than opponents.