The first article in this series examined the need for digital asset management systems in sports and how to choose the right one for your organization. Now, let's talk about how you can do it with WSC Sports.
Enhanced AI capabilities now allow users to capture non-game actions, like player interviews, pre and post-game shows, fan reactions and more—while simultaneously saving those assets in a well-organized library.
Rather than having a passive system that requires a lot of manual effort, organizations can, for the first time, take a proactive approach. Every piece of content is indexed, stored, and shared immediately or at a later time. The choice is up to the user. The improved algorithms, plus the newly released library are a step forward in making the WSC Sports platform a one-stop-shop to create, manage, and distribute content.
AI-automated tagging
Say goodbye to the tedious task of manual tagging. Whether it’s a game-winning goal or a candid behind-the-scenes moment, all assets are easily discoverable and ready to use. Combined with a powerful search function, the platform is now streamlined for storing and retrieving all of your digital assets.
A modernized workflow
By centralizing everything in one platform, users get a seamless flow from content creation to distribution. Importantly, AI is also applied to automatically repackage videos so they can be shared to any digital platform. The AI-assisted approach gives organizations an edge at being the first to deliver highlights, interviews, and live game footage to fans.
Large-scale storage plus proactive recommendations
Even organizations with massive amounts of data can efficiently store and manage it all, making even the largest content libraries easily accessible and navigable. Additionally, decades of archived footage can be stored and repurposed at a later date thanks to rules that create and recommend content based on prompts like a specific date, a memorable event, or an athlete’s birthday. In addition to providing recommendations, proprietary algorithms apply metadata and tags that efficiently organize all types of content automatically.
AI’s role in the future of sports asset management
Mounting pressure to deliver more content faster makes AI a must-have for sports organizations’ tech stacks. As consumption of sports content is only predicted to increase, having a solution that can capture both in-game and out-of-game content is the cornerstone of a successful content strategy both now, and five to ten years from now.
So instead of putting in the work to customize a solution that fits your sports organizations' needs, get an out-of-the-box one that lets you automatically create, distribute, and manage your content from one, centralized platform.
*Since publishing this article, the ability to capture non-game events, like interviews and pre and post-game shows, as well as the Library to manage all digital assets is now offered as standard.
